Mahendra Singh Dhoni

Oct 13, 2010, 17:41 IST

Indian cricket captain Mahendra Singh Dhoni on 12 July 2010 signed a marketing deal worth $42 million over two years with Indian sports management company Rhiti. The company would now handle all of Dhoni’s endorsements, merchandise, corporate profile, patents and digital rights, as well as visibility on social networking sites.

Indian cricket captain Mahendra Singh Dhoni on 12 July 2010 signed a marketing deal worth $42 million over two years with Indian sports management company Rhiti. The company would now handle all of Dhoni’s endorsements, merchandise, corporate profile, patents and digital rights, as well as visibility on social networking sites. This deal is the richest in the history of Indian cricket and even surpassed Sachin Tendulkar's $40million three-year contract with sports management firm Iconix in 2006.

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