Ricoh Innovations Corporation(RIC), a subsidiary of Ricoh Company Ltd on 9 April 2013 launched a mobile visual search platform called Ocutag. It connects users with a variety of digital media by capturing an image.The first implementation for this technology was done with Disney UTV Digital’s new smartphone app in India. In fact, the UTV Stars app is the first entertainment app for smartphones in India that offers Bollywood news, Movies, gossip and live TV all in one app.
Ocutag platform allows app developer to incorporate Ricoh’s visual search technology into their mobile apps by using the application programming interface. Snap Search connects users to their favourite Bollywood stars and allows them to click a picture of a movie poster and providing features like tweets, movie trailers, behind the scenes videos, pictures etc. RIC is headquartered in California’s Silicon Valley with a subsidiary in Bangalore.