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Myntra acqui-hired logistics start-up for an undisclosed amount

Fashion e-tailer Myntra has acquired a technology start-up to reduce its delivery time and smooth customer experience.

Apr 21, 2017 14:56 IST
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 Myntra acquires InLogg Flipkart-owned online fashion retailer Myntra has acquired Bengaluru-based logistics start-up InLogg for an undisclosed amount.

The move has been made by the e-commerce company to strengthen and expand its supply chain capabilities. With this, Myntra would also be acquiring InLogg's technology platform that will provide end to end logistics solutions for the e-commerce sector.

Key Highlights

• The deal will see the InLogg team join Myntra.

• The deal will help Myntra smooth its delivery and customer experience in Tier 2, 3 and 4 cities.

• It is Myntra’s fourth technology-led acquisition.

• Prior to this, the company had acqui-hired two Bengaluru-based tech ventures, Cubeit and Native5.

•  InLogg was founded in 2015 by former Flipkart employees Preeti Jain, Rajat Khanduja and Prateek Gautam.

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Commenting on the move, Ananya Tripathi, the chief strategy and planning officer of Myntra stated that Myntra’s vision is to use technology to democratise fashion and with an 80% year-on-year growth, they are on a strong trajectory to achieve this.

Further, the acquisition will allow the e-commerce firm to influence local and regional players to enhance its reach, reduce its delivery time and develop a plug and play model.

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