The National Basketball Association (NBA) and Times Internet Limited (TIL), a subsidiary of Times Group, on 31 May 2011 announced that they entered into a digital partnership. The digital partnership was entered to launch the first-ever dedicated NBA section on the Times of India website.
The NBA became the second sports league after the IPL (Indian Premier League) to partner with the Times Group in India, highlighting the growing popularity of basketball and the NBA in India.
A new dedicated NBA section on the Times of India website, will provide fans with comprehensive daily updates on the latest NBA news, scores and original columns from Times Group journalists. Also daily video highlights, photo galleries and articles from NBA analysts will be offered and in-depth features on the league and its players will be provided. Furthermore, journalists from the Times Group will travel to the 2011 NBA Finals to provide on-site and behind-the-scenes coverage for fans in India.
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