Online Media Network Platform Komli Media acquired Mobile Advertising Network, Zestadz

Online media network platform Komli Media announced in July 2011 that it acquired mobile advertising and publishing network, Zestadz. The acquisition of Zestadz will enable Komli Media to enter the mobile advertising network market. The acquisition the fourth in over a year for the digital company that has bought over digital start-ups in markets such as Australia , UK and Singapore in the past.

Zestadz was founded in 2007 by Asif Ali, Nat D Natraj and Terry Uppal. The company enables targeted mobile advertisements and claims to deliver 5 billion mobile ad impressions (the point at which an ad is viewed once by a visitor or displayed once on a web page) globally each month.
India has over 840 million mobile phone users according to regulator TRAI. As per Google estimates Indians who access the Internet through their mobile phone is 40 million. Companies are now therefore setting aside a portion of their ad budgets for online and mobile.

Mobile research site Mobi Thinking predicted mobile ad spends worldwide to reach $3.3 billion in 2011 and $20.6 billion in 2015. India is estimated to be the largest mobile ad impressions market in Asia, with over 41% of Asia’s total ad impressions generated in the country.