The union government on 21 March 2017 announced that it would be taking an action against misleading advertisements endorsed by the celebrities.
The announcement was made by the Union Consumer Affairs, Food and Public distribution minister Ram Vilas Paswan during the question hour of the Lok Sabha. He revealed that a new Consumer Protection Act was in the making and it had, in fact, been circulated to the cabinet. The new law would include strict provisions to deal with entities that put out misleading advertisements.
• The minister stated that a consumer can make a complaint against unfair trade practice in Consumer Forums established under Consumer Protection Act.
• He also informed the upper house about the formation of an inter-ministerial monitoring committee in 2014 to monitor the redressal of complaints received on the portal GAMA (Grievances Against Misleading Advertisements).
• From March 2015 till date, a total of 3220 complaints have been registered on the portal, of which 1683 have been resolved and 715 have been rejected.
• The portal was launched to enable consumers to register their complaints against false and misleading advertisements.
Besides this, the minister added that the Advertising Standards Council of India, which is a voluntary body of Advertisement Industry, also self-regulates advertising content to monitor and decide on complaints against objectionable advertisements.
Further, the minister stated that the Ministry of Information and Broadcasting has set up an inter-ministerial committee to look into specific complaints against violations of the Programme and Advertising Codes with respect to private satellite TV channels.