RBNL & CBS Studios International Set Up JV

Reliance Broadcast Network Limited (RBNL), a part of the Reliance Anil Dhirubhai Ambani Group, and CBS Studios International, a division of CBS Corporation announced on 18 August 2010 that they entered into a 50:50 joint venture called Big CBS Networks Pvt Ltd. Under the joint venture three new television channels allowing for programming rights in India and across the Indian subcontinent would be created. The channels would be English entertainment channels which would be customised for the Indian market and will premier in the fourth quarter of 2010. The channels would offer audiences immediate access to new and current CBS programmes including some of the most popular television programmes in the world. The three new English channels will be branded BIG CBS Prime, BIG CBS Spark which would be India's first ever English youth channel and BIG CBS Love, India's first women's English entertainment channel.