TVS Motor and BMW Motorrad tied-up to Develop Bikes in below 500 CC Segment
TVS & BMW signed joint technical co-operation & manufacturing agreement to develop bikes in below 500 CC segment. The bikes will be launched under two badges.
The TVS Motor Co. Ltd. and BMW Motorrad on 8 April 2013 announced a deal to jointly develop Made in India Bikes in below 500 CC segment. BMW signed a long term joint technical co-operation and manufacturing agreement with TVS.
At present, BMW operates in the 600 to 1600 cc category of Bikes, while TVS operates in sub-250 cc category of bikes. The bikes developed in a joint collaboration of the two companies will be launched in the market in two distinct variants of which one variant will be badged with BMW and sold in India and international market and the second variant will be badged with TVS and is to be sold in India and the global market as per the desire of TVS Motors.
Products developed in the joint-collaboration of the two giants will be rolled-out in the market in 2015 and the initial stage development of these products will take place in TVS current facilities located at Hosur or Mysore.