The Union Minister of Finance Arun Jaitley on 15 September 2015 launched the Headend In The Sky (HITS) digital platform initiative, under the brand name NXT DIGITAL promoted by Hinduja Group.
The platform will provide viewers access to over 500 television channels of their choice be it international, national, regional and local; besides a host of other services like e-applications and TV everywhere.
Customers in Andhra Pradesh, Telangana, Maharashtra, Punjab and Karnataka will now have greater access to channels of their choice with other states soon joining in. The customers will now pay for what they want to see and it will also enable increase in revenues to the government due to full transparency.
The Hinduja-Hits Network will serve Multi System Operators (MSOs) as well as Local Cable Operators (LCOs) and aims to tap the transition from analogue to digital mode of cable TV services under the government's Digital India initiative and Make In India mission.
About NXT DIGITAL
• The NXT DIGITAL Broadcast Centre is a state-of-the-art next-generation MPEG-4 facility that has been designed and purpose-built to provide a variety of services to the cable distribution fraternity and their customers all across India.
• The technology is future-proof and would offer enhanced television experiences for the subscriber whilst allowing the cable fraternity to manage their networks effortlessly using new-age cloud solutions.
• Through NXT DIGITAL’s uniquely designed and assembled COPE (Cable Operators Premises Equipment), Digitalizing of Indian cities and the space of broadcast distribution will help India register quantum growth.
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When: 15 September 2015