US Government on 20 April 2014 approved powdered alcohol brand Palcohol. The Alcohol and Tobacco Tax and Trade Bureau got the approval on seven versions of Palcohol which include Margarita, Cosmopolitan flavours and Powderita which its creators say tastes just like a Margarita.
The company has pitched the product as a solution to the ever-escalating cost of liquid alcohol.
The decision was made public by the USA Government without the notice of manufacturers of Palcohol.
Who: US Government
Where: In USA
When: 20 April 2014