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Vivo assigned the Title Sponsorship of Indian Premier League

Oct 19, 2015 16:07 IST

Board for Cricket Control in India (BCCI) on 18 October 2015 assigned title sponsorship of Indian Premier League (IPL) to Brazilian mobile company M/S Vivo.

Vivo was assigned the sponsorship after PepsiCo suddenly pulled out from a five-year deal that was supposed to end in 2017.

PepsiCo became title sponsors of the IPL in 2013 after they bid a whopping 396.8 crore rupees for five seasons. Before Pepsi, DLF had paid 200 crore rupees to become title sponsors of the tournament from 2008 till 2012.

PepsiCo's decision to end its deal with IPL was reportedly caused by the spot-fixing scandal which shook the game in 2013.

Besides, Nike was retained as the apparel sponsor of the Indian cricket team during the annual meeting of the working committee of BCCI.

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