The Ministry of Women and Child Development on 17 October 2017 launched an online campaign on ‘women for women’: #IamThatWoman in an attempt to end gender bias in women against women.
The WCD Ministry aims to highlight through the campaign, the various aspects of women standing by and for other women. The Ministry has also urged people to shun stereotypes associated with women harming other women.
Main Action Plan
In order to make this campaign a nation-wide one, social media users such as those with twitter and facebook accounts have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman.
Speaking on the occasion, the WCD Minister, Maneka Sanjay Gandhi said that when a woman has the support of her womanhood then she can be unstoppable. She further stated that through the campaign, they aim to shed light on the enormous contributions made by women for women.
Giving examples to explain her point, the Minister said, a mother-in-law can be her daughter-in-law's best companion. It is time we did away with the 'in-law' in 'daughter-in-law'.
Further, a woman manager can easily empathise with her female co-workers and juniors and help her climb the ladder of success. Also, a landlady’s affection towards a female tenant can make a world of difference in making the young girl feel at home away from home.
Lastly, Gandhi appealed to all the people in the country to join the '#IamThatWoman' campaign and spread the message that a woman can move mountains for another woman.
When: 17 October 2017