Gold Rates Vs Indian Festive Season: Why Do Prices Surge During Festivals And How To Identify Real Gold? Check Key Points Before Buying

Last Updated: Oct 4, 2026, 08:11 IST

Gold Rates today remain in focus as MCX stays closed for the weekend. Check the latest gold futures closing price, session high, low and retail 24K rates.

Gold Rates Vs Indian Festive Season: Why Do Prices Surge During Festivals And How To Identify Real Gold? Check Key Points Before Buying
Gold Rates Vs Indian Festive Season: Why Do Prices Surge During Festivals And How To Identify Real Gold? Check Key Points Before Buying

Gold Rates in India: The lower rates of gold in India right now have created a short loophole for Indians. Traditionally, the prices of precious metal rush beyond benchmark during the festive season, especially before Diwali.

As soon as Diwali arrives, Indians rush to buy gold on Dhanteras. It has now become a tradition and has set its roots. Not only this, the festive season does not come alone, it also brings in the good muhurat for wedding bells. This peak season from October to February gives gold sales a boost. The gold buying usually picks up this festive and wedding season.

This creates a demand and supply pressure on the Indian jewellers. Sometimes people buy heavy gold like bullion, bullions and coins. For the wedding, people buy gold and silver jewellery for themselves or for gifting purposes. This makes the price also volatile. The season makes price movement important for the buyers.

The gold Rates are having a phase of correction and volatility globally right now due to geopolitical conflict, higher crude oil, elevated Fed Interest Rates and many other reasons. With volatile movement of precious metal, it has also affected the gold market in India.

Ahead of the festive season, gold rates remain volatile, but a little lower than last year this season, despite some cooling from the record levels seen earlier. The latest average rates stand at around ₹14,918 per gram for 24-karat gold, ₹13,675 per gram for 22-karat gold and ₹11,189 per gram for 18-karat gold.

Gold Rates Today in India: What Are the Average Latest Rates?

According to recent retail indicators, the average gold rates are:

Purity

Price Per Gram

Price Per 10 Grams

24K Gold

₹14,918

₹1,49,180

22K Gold

₹13,675

₹1,36,750

18K Gold

₹11,189

₹1,11,890

 

Gold prices today in india

(Sources: Good Returns)

Gold Rates Today On MCX 

  • MCX Status: Closed today, Sunday, October 4, 2026.

  • Closing Price: ₹1,47,724 per 10 grams, (From yesterday, Closing)

  • Day’s High: ₹1,48,150 per 10 grams.

  • Day’s Low: ₹1,46,934 per 10 grams.

  • October Futures: Stayed steady after a strong rally earlier in the week.

  • ₹1.50 Lakh Mark: Some contracts briefly crossed this level.

  • Retail 24K Gold: Around ₹1,49,180 per 10 grams across major metros.

Gold Rates Across Top 15 Cities India  (Per 10 Grams)

City

22 Karat Gold (10g)

24 Karat Gold (10g)

Delhi

₹1,36,890

₹1,49,330

Mumbai

₹1,36,750

₹1,49,180

Lucknow

₹1,36,890

₹1,49,330

Chennai

₹1,36,750

₹1,49,180

Hyderabad

₹1,36,750

₹1,49,180

Kolkata

₹1,36,850

₹1,49,280

Kochi

₹1,36,750

₹1,49,180

Jammu

₹1,36,890

₹1,49,330

Srinagar

₹1,36,890

₹1,49,330

Bengaluru

₹1,36,750

₹1,49,180

Ahmedabad

₹1,36,790

₹1,49,220

Pune

₹1,36,750

₹1,49,180

Jaipur

₹1,36,790

₹1,49,220

Coimbatore

₹1,36,750

₹1,49,180

Kanpur

₹1,36,890

₹1,49,330

Note: Rates are raw benchmark values. Actual jewellery purchases may include 3% GST and jewellers' making charges.



Aishwarya Samant
Aishwarya Samant

Senior Executive - Editorial

Aishwarya Samant is a journalist with over 4 years of experience navigating the fast-paced corporate media landscape. She specializes in decoding business news, world economy, personal finance, and stock market trends, often adding a subtle touch of political perspective to keep things interesting.

Having worked with reputed organizations like ZEE, TV9, News24, and NewsX, she is no stranger to the newsroom hustle and the demands of real-time storytelling. Her writing style is fast-paced, engaging, and crafted to connect seamlessly with diverse audiences across platforms. She approaches every story from the reader’s point of view, breaking down complex topics into clear, relatable narratives backed by solid facts and credible sources. While she’s confident in expressing strong viewpoints, she ensures balance with insights. Sharp, fact-driven content that informs, engages, and keeps readers coming back for more.

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First Published: Oct 4, 2026, 07:47 IST

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