The theme for World Health Day 2025 is "Healthy Beginnings, Hopeful Futures." The campaign focuses on enhancing maternal and newborn health and survival, calling on governments and health organizations to invest in high-impact interventions to cut preventable deaths and improve long-term health outcomes for mothers and babies.
Key Messages
- Empowering Women: Maternal health improvement is contingent upon enhancing women's rights, allowing them to plan their lives and obtain vital healthcare services.
- Beyond Survival: Investments in dealing with long-term health outcomes for women after giving birth are necessary.
- Ending Preventable Deaths: High-quality care needs to be prioritized in fragile environments where the majority of maternal and newborn deaths happen.
Objectives
The campaign seeks to:
- Raise awareness about maternal and newborn health issues.
- Increasing available healthcare services during pregnancy and postnatal times.
- Pool resources to fund lifesaving interventions such as emergency obstetric care and specialized care for preterm infants.
| Indicator | Statistics |
| Global Maternal Mortality Ratio (2020) | 223 maternal deaths per 100,000 live births. |
| Newborn Mortality Rate (2020) | 17 deaths per 1,000 live births. |
| Annual Maternal Deaths Worldwide | Approximately 287,000. |
| Annual Newborn Deaths Worldwide | Approximately 2.4 million. |
| Percentage of Maternal Deaths in Low-Income Countries | Over 94%. |
| Skilled Birth Attendance Coverage | 81% globally; as low as 59% in low-income countries. |
| Antenatal Care Coverage (at least 4 visits) | 62% globally; 52% in low-income countries. |
| Postnatal Care Coverage (within 2 days of birth) | 65% for mothers; 64% for newborns. |
| Contraceptive Prevalence Rate | 76% in high-income countries; 42% in low-income countries. |
| Unmet Need for Family Planning | 10% globally; 23% in low-income countries. |
Call to Action for World Health Day 2025
Through World Health Day 2025, policymakers, healthcare professionals, and communities take concrete actions to ensure safe pregnancies and better healthcare outcomes for mothers and newborns. By prioritizing “Healthy Beginnings, Hopeful Futures,” WHO sees a world where every mother and child receives the care they deserve.
The "Healthy Beginnings, Hopeful Futures" campaign, launched for World Health Day 2025, has the following main goals:
- Ending Preventable Maternal and Newborn Deaths: The campaign focuses on reducing maternal and newborn mortality rates, which remain alarmingly high globally. It emphasizes equitable access to quality care during pregnancy, childbirth, and the postnatal period.
- Improving Women's Long-Term Health: More than survival, the initiative aims to resolve lasting health consequences for women after childbirth, including mental health challenges and noncommunicable diseases.
- Strengthening Healthcare Systems: It advocates for increased investment in healthcare infrastructure to ensure skilled birth attendants, emergency obstetric care, and financial protection for mothers.
- Promoting Mental Health: The campaign integrates mental health support into routine maternity care to address perinatal mental illnesses.
- Eliminating Violence Against Mothers: It calls for zero tolerance for violence against pregnant women and mothers, ensuring their safety and dignity in healthcare settings.
- Empowering Women and Families: By providing essential information on pregnancy and reproductive health, the campaign aims to empower women to make informed decisions about their health and well-being.
These objectives are intended to hasten the achievement of global maternal and newborn health targets by 2030.
Significance
Every year on April 7th, we celebrate World Health Day, which marks the anniversary of the World Health Organization's (WHO) founding in 1948.
It is a chance to raise awareness of important issues related to global health. The startling rates of avoidable pregnancy, childbirth, and infant deaths in 2025—especially in underdeveloped areas or emergencies—have put maternal and newborn health in the public eye.
The urgent need to improve maternal and newborn health worldwide is highlighted on World Health Day 2025. The campaign aims to reduce preventable deaths and ensure healthier futures for families worldwide by addressing these issues.
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