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Era of Smartphone and its impact on industries: Case Study for MBA Students

Jun 18, 2015 11:45 IST

    India has seen a surplus growth in the Smartphone segment. How has this surge in number of Smartphone users has impacted various industries? What has been the impact? Let us read and find that out in this article.

    Till a decade back mobile phones and hand sets were a rare sight. Only a few could afford to keep them. Mobile phones made an entery in India with Nokia as the lead player. Now, is the tme of smartphones. Every individual prefers having a smartphone. With this kind of increase in the number of smartphone users, it was bound to happen that products and features have been made keeping smartphones in mind.

    Now a days Apps of both product and service providers are there with which one gts the information before anyone else. 24*7 presence on the Social media platforms has made information handy. With all the information in the user`s hands, user can take better decision.

    Impact on Education Industry: Students would get all the information regarding exams and further Application process. This will make the process faster. One can study online while travelling using their smartphones. Keeping it in mind that time is very important, companies have made products which student can access on the go.

    Impact on Service Industry: Service industry includes many players. Banking industry is the most popular one. Having access to services on your smartphone increases the comfort. This in turn makes one`s life easier.

    Impact on Media Industry: As more people discover news through search engines and social media rather than the front page of a news website, it is getting difficult for news website to cope up but it has been used to their advantage which is by bringing Apps. Only the most loyal smartphone users are using news apps, as others rely on social media, messaging apps, email and mobile notifications to read online news.

    Research has shown that four in 10 smartphone customers use Facebook to find, read, watch, share and comment on the news each week. Thats why every business holder has a Facebook page and uses Facebook page to ake initial fan base.

    Smartphone users become increasingly dissatisfied with pop-up advertisements and banners. Thye say that these banners and pop ups hinder their attention span. Companies are increasingly making mobile friendly content. Google has also started giving ratings to content websites and mentions whether they are mobile friendly or not.

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