West Bengal Board Class 12 Business Studies Syllabus: The West Bengal Council of Higher Secondary Education (WBCHSE) has now released the latest syllabus for students of both class 11 and 12. The syllabus has been released on the official website of the WBCHSE, which is wbchse.wb.gov.in. In this article, we have provided the WBCHSE Class 12 Business Studies syllabus in PDF format.
Business studies subject is taught with the aim to enable students to manage and respond to changes affecting business. It also aims to develop understanding of various social issues. Students learn that business is usually influenced by various factors like social, economic and political.
West Bengal Board Class 12 Business Studies Course Objectives
To inculcate business attitude and develop skills among students to pursue higher education, world of work including self employment; To develop students with an understanding of the processes of business and its environment; To acquaint students with the dynamic nature and inter-dependent aspects of business; To develop an interest in the theory and practice of business, trade and industry; To familiarize students with theoretical foundations of the process of organizing and managing the operations of a business firm; To help students appreciate the economic and social significance of business activity and the social cost and benefits arising therefrom; To acquaint students with the practice of managing the operations and resources of business; To enable students to act more effectively and responsibly as consumers, employers, employees and citizens.
Also Check: West Bengal Board Class 12 Accountancy Syllabus 2024-25: Download Syllabus For Free!
West Bengal Board Class 12 Accountancy Syllabus 2024-25
| Semester III Unit 1 Nature and Significance of Management: Management – Concept, Objectives, Importance. Management as Science, Art and Profession. Levels of Management. Management Functions – Planning, Organizing, Staffing, Directing, Controlling. Coordination – Characteristics and Importance. |
| Unit 2 Principles of Management: Principles of Management – Concept, Nature and Significance. Fayol’s Principles of Modern Management. Taylor’s Scientific Management – Principles and Techniques. |
| Unit 3 Business Environment: Business Environment – Concept, Importance. Dimensions of Business Environment – Economic, Social, Technological, Political and Legal. Concept of Liberalization, Privatization and Globalization. Impact of Government Policy changes on Business and Industry with special reference to Liberalization, Privatization and Globalization. |
| Unit 4 Planning: Concept, Importance, Limitations. Planning process. Types of Plans – Objective, Strategy, Policy, Procedure, Method, Rule, Budget, Programme. |
| Unit 5 Organizing: Concept and Importance. Steps in the Process of Organizing. Structure of Organization – Functional and Divisional. Formal and Informal Organization. Delegation: Concept, Elements and Importance. Decentralization: Concept and Importance. |
| Unit 6 Marketing Management: Marketing – Meaning, Functions, Marketing vs. Selling. Marketing Management Philosophies. Marketing Mix – Concept Product – Concept, Branding, Labelling and Packaging. Price – Factors determining Price. Physical Distribution – Concept, Channels of Distribution: Types, Choice of Channels. Promotion – Concept and Elements. Advertising – Concept, Role, Objections against Advertising. Personal Selling – Concept and Qualities of a Good Salesman. Sales Promotion – Concept and Techniques. Publicity – Concept and Role. |
| Semester IV Unit 7 Staffing: Concept and Importance of Staffing. Staffing as a part of Human Resource Management. Staffing Process: Recruitment – Meaning and Sources Selection – Process. Training and Development – Concept and Importance. Methods of Training — on the job and off the job vestibule training, apprenticeship training and internship training. |
| Unit 8 Directing: Concept and Importance. Elements of Directing. Supervision – Concept, Functions of a Supervisor. Motivation – Concept, Maslow’s Hierarchy of Needs. Financial and Non-Financial Incentives. Leadership – Concept, Qualities of a Good Leader. Communication – Concept, Formal and Informal Communication, Barriers to Effective Communication, Measures to overcome the barriers. |
| Unit 9 Controlling: Concept and Importance. Relationship between Planning and Controlling. Steps in the Process of Control. |
| Unit 10 Financial Management: Concept, Objectives of Financial Management. Decisions relating to Investment, Financing and Dividend. Financial Planning: Concept and Importance. Financial Structure: Concept and Factors affecting Structure. Fixed and Working Capital: Concept and Factors affecting their requirements. |
| Unit 11 Financial Markets: Financial Markets: Concepts and Types. Money Market and its Instruments. Capital Market and its Types (Primary and Secondary). Stock Exchange – Functions, Trading and Settlement Procedure. Dematerialization and Depositories (NSDL and CDSL). NSEI: Objectives, BSE: Objectives. Securities Exchange Board of India (SEBI): Objectives and Functions. |
| Unit 12 Consumer Protection: Consumer Protection: Concept and Importance. The Consumer Protection Act, 2019: Meaning of consumer Rights and Responsibilities of Consumers Who can file a complaint? Redressal machinery Remedies available Consumer Awareness- Role of Consumer Organizations and Non-Governmental Organizations (NGOs). |
To download the complete syllabus in PDF, refer to the link:
West Bengal Board Class 12 Business Studies Syllabus 2024-25
For details of practical work, refer to:
West Bengal Board Class 12 Business Studies Project Work
Also, check
West Bengal WBCHSE Class 12 Agriculture Syllabus 2024-25: Download PDF for Exam
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