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What are Coupon Codes and How to Use it in Online Shopping?

Feb 24, 2016 15:04 IST

    Coupons are one of the best and also the most popular promotional or marketing strategies for retail outlets, online retailers and also manufacturers. The reason behind this is consumers are more prices conscious these days and always look for saving money, even though they can easily afford buying the product at original price tag.

    In e-commerce and online shopping, a coupon code is a code, consisting of numbers or letters that consumers can enter into a promotional box on a site's shopping cart checkout page to get a discount on their purchase.

    Earlier, the coupons were available only in paper formats, but with the growing popularity of online shopping and advent of several shopping sites such discounts and offers have taken the shape of codes too.

    Everyday millions of products across the world are being purchased with the use of coupon codes. Few of the leading examples in India are Shopclues best offers, PayTm cashback offers, Flipkart deal offers and Snapdeal discount offers. These are the hot-selling retailers and are growing bigger than before by attracting more and more consumers with such offers and discounts.

    One of the best advantages of such coupons for consumers are they can shop whenever they are convenient. Most of the coupons last for weeks and some for even a month. The offers are made available only if the coupons are used within the expiry date.

    Coupon codes are easy to find. It is available online. A simple Google, Bing or Yahoo search can help in finding such websites which offer coupon codes on regular basis which can be used in the respective online stores.

    Redeeming the coupon codes is not tough. Those are as easy as showing the printed coupons at retail outlets. User simply needs to log-in into the website of the retailers and head towards the shopping cart option. Submit the coupon code details before checking out and making final payment of whatever you are purchasing. It will work. You get the offer.

    How you make use the coupon codes? From where do you collect those? Do share your own shopping strategies with us and fellow readers in the below given comment box.

    Author is a digital marketing consultant and editor of Smartechtoday SRJNEWS – an online news website.

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