Marketing Officer: What and Why?
Banking Sector has become too competitive in the recent years and everybody has to advertise its products properly in order to get market share. Marketing Officers are very important to devise strategies for effective marketing of bank products so that the Unique Selling Point (USP) are properly highlighted and it gets an edge over others’ products in the market.
Recruitment of Marketing Officers
IBPS Specialist Officer is the common written examination to recruit marketing officers in public sector banks whereas SBI conducts its own recruitment examination for the purpose. One needs to have an MBA in Marketing to be eligible for the post whereas SBI asks for experience for the role
Decoding Marketing Officer Profile: Jobs and Responsibilities
Marketing Officers do exactly what the marketing team does in any Multinational Company. Let’s take a look at the jobs and responsibilities of these officers at banks.
The job of a marketing officer in a bank is same as that in a private sector company and there are targets for the officers as well. However, people with a flair for marketing will find it challenging. The postings are always in metro or urban area and the promotional aspects are similar to that of other specialist cadre officers i.e. not as good as PO.
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