यहां पर आईबीपीएस द्वारा आयोजित सीडब्ल्यूई लिपिकीय परीक्षा 2011 के अंग्रेजी भाषा का प्रश्नपत्र दिया गया है. इस परीक्षा का आयोजन 27 नवंबर 2011 को प्रथम पाली (1st Siting) में किया गया था. आगामी परीक्षाओं में शामिल होने वाले अभ्यर्थी इसकी सहायता से अपनी तैयारी को पूर्णता प्रदान कर सकते हैं.
Q.51-65. Read the following passage to answer the given questions based on it. Some words / phrases are printed in bold to help you locate them while answering some of the questions.
The retail market has witnessed a metamorphosis with regard to choices, affordability and convenience for customers who are increasingly "Brand" conscious. 'Comfort', 'style', 'luxury' and 'convenience' are expressions synonymous with malls and serve to pull shoppers.
There has been a significant level of growth in the number of mall properties spread across the country. The Indian retail industry is said to be the fifth largest in the world and accounts for over 10 per cent of India's GDP and around 8 per cent of the employment. Today, retailing is no longer about just stocking and selling, but about efficient supply chain management, developing vendor relationship, efficient merchandising and timely promotional campaigns that lead to quality customer service.
The vast middle class and its almost untapped potential for the retail industry are the key attractive forces for global retail giants. According to the McKinsey's India's Urban Awakening - 2010 study, by the year 2030,91 million households will come under the middle class bracket. In order to offer the customer best in-class experience and ensure smooth functioning, mall management is of utmost importance.
In its broadest sense, mall management includes positioning a mall, promotions and marketing initiatives, facility management and zoning. While zoning comprises formulating the right tenant-mix and its placement in a mall, tenant-mix or brand-mix refers to the combination of retail shops occupying space in a mall.
Tenant-mix is an area where one simply cannot afford to go wrong. Mall developers first identify their anchor tenants and then build their tenant-mix around it. Formulating the right tenant-mix based on zoning helps attract and retain shoppers by offering them multiple choices, facilitating smooth movement of shoppers, avoiding bottlenecks, to create a win-win situation for shoppers and retailers.
Another important concept to be kept in mind is 'Clustering' - a process of gathering tenants of the same type into the same location. Clusters give the customer access to a variety of options in a single category without any inconvenience. Thus, sensible bundling of tenancies will further improve the customer experience at a retail property. For instance, a jewellery brand can be located next to a sari store or space on the same floor can be leased to an art jewellery outlet or a designer handbag store.
Likewise, malls and movie theatres have a symbiotic relationship. When you have a multiplex within a mall, there's always something to do before and after a movie. Maintaining a balance between entertainment, food and retail space is equally important to ensure that lack of sufficient options of any one of these does not become a differentiating factor in a mall-visit decision.
After all a mall is about having everything under one roof and wholesome shopping experience !
Q.51. At present how many households are classified as middle class?
(1) 60 million
(2) 108 million
(3) 91 million
(4) Not indicated in the passage
(5) None of these
Q.52. The term "Retailers" is being referred to for –
(1) Buyers
(2) Shop-keepers
(3) those who manage malls
(4) those who sell goods to shop-keepers
(5) None of these
Q.53. Who among the following are being referred to as "Tenants" ?
(1) Mall developers
(2) Manufacturing companies
(3) Families
(4) M Buyers
(5) None of these
Q.54. Tenant-mix and clustering is done mainly for which of the following?
(1) Event management
(2) Entertainment
(3) Customer Convenience
(4) Differentiating factor
(5) None of these
Q.55. Choices, affordability etc. are being referred to as __________ .
(1) tenants
(2) things of the past
(3) things which will be there by the year 2030
(4) clustering
(5) None of these
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