PM launches National Nutrition Mission and pan-India expansion of Beti Bachao Beti Padhao

Mar 9, 2018 10:40 IST
PM launches National Nutrition Mission and pan-India expansion of Beti Bachao Beti Padhao

Indian Prime Minister Narendra Modi launched the National Nutrition Mission and Pan India Expansion of Beti Bachao Beti Padhao (BBBP) covering all 640 districts of the country at a mega event held at Jhunjhunu in Rajasthan on March 8, 2018, on the occasion of International Women’s Day.

The Prime Minister also awarded ten districts for showing outstanding performance in the following areas:

• Effective community engangement: Six districts including Raigarh (Chattisgarh), Sikar (Rajasthan), Bijapur (Karnataka), North Sikkim (Sikkim), Tarantaran (Punjab), Hyderabad (Telengana) were awarded under the category.

• Enforcement of PC&PNDT Act: Two districts including Sonipat (Haryana) and Ahmedabad (Gujarat) were awarded under the category.

• Enabling education of Girl Child: Two districts including Jhunjhunu (Rajasthan), Udhampur (Jammu & Kashmir) were awarded under the category.

The Prime Minister also awarded the winners of the Spot the Beti Bachao Beti Padhao Logo Contest and the winner of Logo for National Nutrition Mission. Modi also released a Photo Journey Book showcasing the innovative initiatives undertaken by the districts under BBBP to commemorate the 3rd Anniversary of the initiative.

The National Nutrition Mission (NNM)

• The NNM is a comprehensive approach towards raising nutrition level in the country on a war footing.

• It will comprise mapping of various schemes contributing towards addressing malnutrition, incentivizing states/UTs for meeting the targets, incentivizing Anganwadi Workers (AWWs) for using IT based tools, eliminating registers used by AWWs and introducing measurement of height of children at the Anganwadi Centres (AWCs).

• It will also comprise social audits, setting-up Nutrition Resource Centres and involving masses through Jan Andolan for their participation on nutrition through various activities, among others.

• The mission has been set up with a three year budget of Rs 9046.17 crore commencing from 2017-18.


NNM Objective

• The mission targets to reduce stunting, under-nutrition, anaemia among young children, women and adolescent girls and reduce low birth weight by at least 2 per cent per annum.

• Though the target to reduce stunting is at least 2 per cent per annum, the mission would strive to achieve reduction in stunting from 38.4% (NFHS-4) to 25% by 2022.

• More than 10 crore people are expected to be benefitted by the programme.

• It would cover all the states and districts in a phased manner. While 315 districts will be covered in 2017-18 and 235 districts in 2018-19, the remaining districts will be covered in 2019-20.

Pan India Expansion of BBBP

• As per data available in the Health Management Information System, there has been an improvement in the sex ratio at birth.

• The Sex Ratio at Birth (SRB) which was 918 in 2014-15 has improved to 926 in 2016-17 as per HMIS data.

• The successful implementation of the programme in the states and districts has led the government to decide to go Pan-India and expand the programme to all districts.

• The total outlay of BBBP is ₹1132.5 Crore from 2017-18 to 2019-20.

The following strategies have been proposed to be implemented in various districts under the pan India expansion:



         Proposed expansion


Multi sectoral intervention: Under the stewardship of DCs/DMs, convergent action between WCD, Health  and Education to focus on changing mindsets through local level community engagements, training/ sensitization of functionaries and community members; effective implementation of PC&PNDT Act, enabling girl child education and engaging local champions in the districts.

244 districts

(in addition to existing 161 districts )


Alert District Media & Advocacy by following a 360 approach with focus on positive reinforcement of girl child and sustained local level engagement with community. 


235 districts




 640 districts

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