Union Information and Broadcasting (I&B) Ministry on 19 September 2014 launched free news SMS service of All India Radio (AIR) in five Indian languages. These five languages are Hindi, Marathi, Sanskrit, Dogri and Nepali.
The SMS service is aimed at providing important news to the subscribers in their preferred language on their mobile phones.
The SMS service initiated by AIR constitutes a critical component of Communicating India which is an outreach mechanism to enable the flow of quality information to the people across platforms.
The ministry suggested that AIR should broadcast news in other regional languages through the SMS service and run a campaign through newspapers and Doordarshan to create awareness of the service. This would help a large cross-section of society to access news in real time.
Previously, AIR had launched SMS service in English on 9 September 2013 to provide AIR news on mobile sets to its subscribers free of cost. The service has already touched the database of over three lakh subscribers.
When: 19 September 2014