What is Eternal Meaning? Zomato, Blinkit Change Parent Company Name, Confirmed by CEO Deepinder Goyal

Signalling a strategic shift away from its wildly popular food delivery business, Zomato announced its parent company name changed to Eternal Ltd. on Friday. Confirming the development to Mint, Chief Executive Deepinder Goyal said on 6 February, that the firm aspires to become an all-inclusive umbrella firm covering everything under its belt such as quick-commerce, B2B supplies and logistics among other businesses. The brand will remain the same, but the company's stock ticker will change from 'Zomato' to 'Eternal'. This is the new chapter of the corporate identity.

Zomato board approves name change to Eternal Limited. pic.twitter.com/yGVV35y8w3

— ANI (@ANI) February 6, 2025

From Food Delivery to Diversified Portfolio

The rebranding is not just a cosmetic change but reflects the evolution of the business model of the company. Over the years, Zomato has strategically expanded its operations beyond food delivery through key acquisitions and ventures. This includes Blinkit, the rapid grocery delivery service; Hyperpure, which provides restaurant supplies; and District, a burgeoning logistics arm. This diversification has transformed Zomato from a single-service platform into a multi-faceted conglomerate.

"Eternal": A Mission Statement for the Future

Deepinder Goyal has explained that the name "Eternal" was the desired kind of title for being able to express the idea of a mission statement for something that would provide a long-term vision and create businesses that would be considered timeless beyond any one lifetime. Internally, the branding created a distinction between the overarching corporation and the popular Zomato app. The shift to "Eternal" as the official name signifies that the company's future success is no longer solely dependent on the Zomato app, with Blinkit now playing a crucial role as well.

Source:  http://eternal.com/letter.pdf

Embracing a Multiple-CEO Structure

Under the umbrella of the Eternal, all the business units - Zomato, Blinkit, Hyperpure, and District- will operate somewhat autonomously. The structural change, thus, signals a move towards the multiple-CEO model wherein different CEOs would be running the business units. Each CEO will, in this case, provide focused, specialized expertise and strategic agility to each unit, so each business entity will thrive within its respective market.

A New Online Identity

The rebranding even extends to the company's online presence. The corporate website will now be at eternal.com instead of zomato.com. This is a subtle yet significant change that reinforces the message that Eternal Ltd. is more than just Zomato. The shift underlines the fact that the company has transformed into a diversified entity with interests beyond the realm of online food ordering.

Though the Zomato app continues to be at the heart of the company's success, this rebranding into Eternal Ltd. is the strategic leap to a more diversified and sustainable future. By embracing new ventures and creating a culture of innovation, Eternal will help it to maintain its position at the top as one of the major players in the evolving digital landscape. This step does not only marks the breadth that the company currently enjoys but also speaks of the desire to keep adapting, innovating, and creating businesses that last for centuries. Essentially, the name change to Eternal Ltd. is a declaration of intent, promising to build a legacy that transcends food delivery and stays forever.