The Central Board of Secondary Education (CBSE) broadcasted its own channel on video giant YouTube, which noticed lesser than one thousand hits in the past six months since they went up on the internet and broadcasted videos.
This social media channel is considered as the first in the country to be initiated by the Education board considered as a source of ‘Edutainment’. The channel is dedicated to all the lakhs of school children of India yet it failed to receive even an average response.
When asked from random students about the 243 videos uploaded on the channel by CBSE, the response is either they claim the videos to be boring or they themselves are unaware of such channel, and so are the teachers.
To pique interest in schools and authorities for participating in producing content, the CBSE first attempted to broadcast videos of the schools itself, and showcasing online the interesting activities held in schools.
The CBSE asked schools to post interesting contents such as short films, documentary, videos of plays, debates, talks, discussions on topics such as environmental issues , health and wellness, gender sensitivity, value education, life skills, culture and heritage and other co-curricular topics.
The Authorities opinionated that the private/ independent schools shall be interested in uphold the attempts and would take advantage of this opportunity followed by going on using the platform to a great extent. However, the other schools appear to have been not making full use of the idea.
Public relation officer of CBSE, Rama Sharma stated that this channel will help students to think out of the box however, when asked about the lack of reach of the channel she refrained from commenting.
School counsellor Ragini, assumed many are unaware of this initiative and once they are informed, they will make full use of it.
TED Fellow Gautam John also believe that watching the education videos on YouTube have a huge potential of helping put students however, the country and students might face specific challenges of accessing etc. In addition he also highlighted that the content must also be engaging as well as the language is understandable. The focus if not been made on these points while producing content, the hit might get a miss.