CBSE Class 12 Entrepreneurship Syllabus 2020-21: Download PDF

S. No.

Unit

No. Of Periods

Marks

1

Entrepreneurial Opportunity

40

30

2

Entrepreneurial Planning

40

3

Enterprise Marketing

40

20

4

Enterprise Growth Strategies

20

5

Business Arithmetic

40

20

6

Resource Mobilization

20

Total

200

70

Project Work

40

30

Total

240

100

Unit 1: Entrepreneurial Opportunity (40 Periods)

Competencies: Scanning the environment; Analytical and logical thinking; Innovation and creativity; Decision making; self- confidence.

Contents

Learning Outcomes

•   Sensing Entrepreneurial Opportunities

•   Environment Scanning

•   Problem Identification

•   Idea fields

•   Spotting Trends

•   Creativity and Innovation

•   Selecting the Right Opportunity

After going through this unit, the student/learner would be able to:

• Comprehend the concept and elements of business opportunity

• Discuss the process of sensing opportunities

• Understand the need to scan the environment

• Enlist    the   various    forces    affecting business environment

• Identify the different idea field

• Understand the concept of opportunity and market assessment

• Appreciate the ways in which trends can be spotted

• Understand the process of creativity and innovation

• Transform ideas into business opportunities

Unit 2: Entrepreneurial Planning (40 Periods)

Competencies: Analytical and critical thinking; personal responsibility; determination; Resourceful; collaboration

Contents

Learning Outcomes

• Forms of business organization- Sole proprietorship, Partnership, Company

• Business Plan: concept, format.

• Components: Organisational plan; Operational plan; Production plan; Financial plan; Marketing plan; Human Resource planning

After going through this unit, the student/

learner would be able to:

• Recall the meaning of the various forms of business organization

• Understand the characteristics of the various forms of business organization

• Understand the difference between a Public and Private Company

• Appreciate the reasons for a private company being more desirable

• Appreciate the concept  and importance of a Business Plan

• Describe the various components of Business plan

• Differentiate among the various components of Business plan

•   Develop a Business Plan

Unit 3: Enterprise Marketing (40 Periods)

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;

Contents

Learning Outcomes

•   Marketing and Sales Strategy

•   Branding, Logo, Tagline

•   Promotion Strategy

•   Negotiations - Importance and Methods

•   Customer Relationship Management

•   Vendor Management

After going through this unit, the student/

learner would be able to:

• Discuss the various marketing strategies used in a business

• Explain Marketing Mix.

• Understand the concept of Branding, Packaging and Labeling

• Describe the various methods of Pricing

• Discuss the various factors affecting the channels of distribution

• Understand the concept and types of sales strategy

• Discuss different tools of promotion

• Appreciate the objectives and different modes of Advertising

• Understand  the concept  of  personal selling, sales promotion, public relations

• Discuss the various techniques of sales promotion

• Understand the ways of negotiation in business

• Understand the importance of Customer Relationship Management in business.

• Understand the concept and importance of vendor management in business

Unit 4: Enterprise Growth Strategies (20 Periods)

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward, collaboration, synergy, leadership,

Contents

Learning Outcomes

• Franchising: Concept, types, advantages, limitations.

• Mergers and Acquisition: Concept, reasons, types.

•   Reasons for failure of Mergers and

Acquisitions.

After going through this unit, the student/

learner would be able to:

•   Understand the concept of growth &

development of an enterprise

• Discuss the concept, types, advantages and limitations of franchise

• Appreciate  growth  of  business  through mergers and acquisitions

• Discuss the different types of mergers and acquisitions

• Understand the reasons for failure of mergers and acquisitions

Unit 5: Business Arithmetic (40 Periods)

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence, problem solving.

Contents

Learning Outcomes

• Unit of Sale, Unit Cost for multiple products or services

• Break  even  Analysis for multiple products or services

• Computation of Working Capital

• Inventory Control and EOQ

• Return on Investment (ROI) and Return on Equity (ROE)

After           going    through    this   unit,   the student/ learner would be able to:

• Understand the concept of Unit Cost and Unit Price

• Calculate  Break-even point for Multiple products and services.

• Understand the concept of Inventory Control

• Compute the working capital of a business.

• Calculate Return on Investment; Return on Equity and Economic Order Quantity

Unit 6: Resource Mobilization (20 Periods)

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior

Contents

Learning Outcomes

• Capital Market- Primary and Secondary

• Stock Exchange- Concept, features, functions and importance

• Securities and Exchange Board of India- History, establishment, powers

•  Angel Investor: Features

•  Venture Capital: Features, funding.

After going through this unit, the student/

learner would be able to:

• Understand the need of finance in Business

• Discuss the various sources of funds required for a firm

• Understand the ways of raising funds in primary market

• Understand the  importance of secondary market for mobilization of