How to Build an effective LinkedIn Profile?

Are you not getting liked, added, and seen by other connections on LinkedIn? If your answer to this question is ‘yes,’ then follow the tips we have provided here.

Created On: Feb 5, 2018 14:58 IST
Modified On: Mar 26, 2018 10:12 IST
How to Build an effective LinkedIn Profile?
How to Build an effective LinkedIn Profile?

The competitive world that we live in today has made the job hunting process a lot harder for anyone. Employers are on always on the outlook for the candidates with the best match to the job profile. While job seekers are busy trying to stand out from the crowd and prove themselves to the recruiters. Having a LinkedIn profile in such a scenario can prove to a boon in disguise. As a LinkedIn profile is a great step ahead in your hunt for that perfect job or even for simply growing your professional network.

However, creating the profile alone won't suffice. You'd have to need to know your way around the platform. There are many who make the profile just for the sake of it but never go back and update them. But if you are of the lot who wish to put their LinkedIn profile to good use but lack the technical know-how of how to do that. Then, you have come to the right place. Here we have discussed some effective ways in which you utilize your LinkedIn profile to your advantage.

Upload a Professional Photograph

First and the foremost thing to do after creating a LinkedIn profile is to add a professional looking photograph of yours. The reason for this is simply to put a face to the name. It's the first thing that any recruiter notices in your profile as visuals always attract attention before content. You can also look around the profile photos of other users if you are not sure about what exactly it means by a professionally looking photograph.

Write A Headline That Stands Out

Headline is the perfect medium to tell your connections about who you are and what you do. LinkedIn by default assigns a headline to your profile which usually compromises of information such as that of your job title, current organisation etc. But why leave it that way, when you can customize it to suit your needs - within 120 characters. You could also make use of important key  words in the summary to make your profile more searchable. However, make sure that your headline is catchy and highlights your profile.

Make Good Use of Summary Space   

The purpose of the summary space is almost similar to that of an elevator pitch, where you tell people about yourself. This is the space where you go on to mention your biggest achievements and other important highlights of your career. Videos, links, presentations etc. you can make use of almost every available media to get recruiters to notice you. Be as creative as you can be, also make sure to use keywords common to your industry or field making it easier for people to find you.

Showcase your experience

It won't be wrong to term a person's LinkedIn profile an equivalent to their digital resume or CV. And in a way it's a lot better than those paper based CV's and resumes where you had just about two A4 size pages to convey all that you wanted to say. Here, there is no such limit. However, it's still advised to convey all the information in a clear and concise manner. Making use of bullet points would be an ideal thing as it would make the content easily readable. Also, don't forget to make use of keywords and other terms common to your industry or field.

Add Links to relevant sites

If you have any online portfolio or any other work related content online make sure to link these three URL's to your LinkedIn profile. However, remember that you're allowed to link only 3 URL's. Like for example, suppose, that you are graphic designer and have an online portfolio or your own personal website then you easily link their URL's to your LinkedIn profile. But make sure any URL that you link to you profile is somehow related to your profession or work.

Ask for recommendations

You must have noticed that recommendations are highly valued. Even when you switch jobs a lot of employers ask for recommendations from your previous workplace. And recommendations are the best way forward to making the best of your LinkedIn profile. Try and reach out to both old and new colleagues and managers  and ask them to write a recommendation for you for your LinkedIn profile. Getting your network to speak about you is a great way to endorse yourself on platform like LinkedIn and get recruiters to notice you.

Be Contactable

One of the major reasons for making a LinkedIn profile is to build a professional network. You want people to find you and connect with you. So, make sure that you are easily contactable. Include the details of the contact medium suitable to you. It could be anything from your blog, website, phone number, email id, LinkedIn messages etc.


While LinkedIn is an amazing professional networking site for working professional. It also is a great platform for college students and freshers to find their perfect dream job, follow the industry leaders or stay up to date with the major industry updates.  Hope the above mentioned tips will help you make the best use of your LinkedIn profile. Also, don't forget to share the article with your friends and colleagues to help familiarize them with the working of LinkedIn. For more such articles please visit, Alternatively, you can also get them directly in your inbox by submitting your email-id in the box below.

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