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MBA in Marketing: Career Options & Prospects

Jul 25, 2018 12:09 IST
    MBA in Marketing: Career Options & Prospects
    MBA in Marketing: Career Options & Prospects

    MBA in Marketing is one of the most common fields when it comes to pursuing a course in business administration. As the name suggests it is all about marketing that involves promotion of the products that a company manufactures and developing an understanding about the behavior of the consumers and their respective demands. It is also one of the most challenging fields as it is never easy to understand human nature. MBA in Marketing is almost always the first preference of the candidates as the job opportunities are many. The real skills revolve around the ability of the candidates to be good at playing with words so that they can convince people around them.

    Why MBA in Marketing?

    MBA in Marketing is the best option for those who are extroverts, make friends easily, are talkative and have the power to captivate others through their words. Since Marketing department is one of the main departments of each and every organization, therefore, no matter what your basic interest is, you can get a chance to explore several opportunities in a wide array of fields inclusive of entertainment, media, promotions, advertisements, sales or other applied management fields. Everything has a value only when it can be sold off and it is the responsibility of a marketing manager to promote the products in a manner that they are attractive enough for the customers. The course helps the candidates develop their skills in terms of strategic planning, market research, marketing campaigns, and consumer behavior, cost volume and profit and analysis of demand.  There is also a stern requirement for good communication and presentation skills. Thus, MBA in marketing can be considered to be an all round development course that helps the candidates to build their personality and get acquainted with the business world in the real sense.

    Scope of MBA in Marketing

    The enrolment to this program can help the students learn about sales, fields of marketing and its inter-related dimensions, management skills that are executive in nature as well as the leadership ones. The consumer trends, market strategies, management of the product as well the market research across all different industries are some other factors that are looked upon by the students who opt for MBA in Marketing. This course provides an exemplary view of tactics that are to be applied for sales, promotions, and advertising and branding as well as generating a demand among consumers for a specific product. The scope is vast, it all depends on the capabilities and the abilities that a candidate possesses and also on his wisdom to utilize the opportunities that he/she is bound to come across.

    Career Options after MBA in Marketing

    MBA in Marketing, as suggested, complies with almost all the fields and all the companies seek professionals from this background. This refers to the fact that the opportunities for candidates who have marketing as the specialization in their MBA degree are many and they have a number of options to choose from. It can either be direct marketing or digital marketing but may whatever it is good with a heavy package. There are a few specific skills required and if most or all of them are imbibed then a fat package is a guarantee. Some of the skills like good command over language, both written as well as spoken along with excellent presentation skills are a must. In addition to that, good analytical skills, logical reasoning power, a knack for listening to others and most importantly the ability to convince and/or influence others can offer you good job opportunities. Some of the options available as the career progresses from marketing executive include being a marketing manager for a region, then a territory or an area and can reach as high as director. The other options include becoming a marketing and business development manager, sales representatives and/or a brand manager. You can also pay an important role by being the asset manager, media planner, product manager, or head of digital marketing.

    Pay Packages Offered for MBA in Marketing

    MBA in Marketing has varying pay packages depending on the designation and skills that an individual has. A student having BBA degree in bachelors has a little higher package as compared to the ones with bachelors’ background different than business administration. The salary packages can range anywhere between INR 2.5 lakhs annually to INR 1 crore depending on the experience and designation.

    Career Option

    Marketing Executive

    Marketing Director

    Brand Manager

    Educational Background

    Bachelors and MBA Marketing

    Bachelors and MBA Marketing

    Bachelors and MBA Marketing

    Percentage of Job Opportunities

    43%

    11%

    7%

    Average Salary/annum

    Rs. 2,89,189-10,90,000

    Rs. 10,00,000-16,70,000

    Rs. 15,00,000-50,00,000

    Source: www.payscale.com

    Though the initial package is low as it is all about the business revenue and profit that you help in generating, yet the opportunity of promotions is quite high. You get to build contracts, professional as well as personal and that indicates the measure of your success. The opportunities to earn are limitless, what matters most is the skills and the ability to meet targets. It should be easy to gain advantage over others if you are confident about yourself.

    Top Universities

    Almost all the universities that support MBA programs provide a course with specialization in marketing. The best Indian universities providing this course include:

    • Indian Institute of Management, Bangalore
    • Indian Institute of Management, Calcutta
    • Indian School of Business
    • Indian Institute of Technology, Bombay
    • Management Development Institute
    • Welingkar Institute of Management Development & Research, Mumbai
    • Universal Business School, Mumbai

    The favorable foreign universities for this program include the following:

    • University of Chicago Booth School of Business
    • UC Berkeley Haas School of Business
    • Northwestern University Kellogg School of Management
    • University of Pennsylvania Wharton Business School
    • Dartmouth College Tuck School of Business
    • Duke University Fuqua School of Business
    • University of Virginia Darden School of Business
    • NYU Stern Business School

    Top Recruiters

    The number of recruiters for this course is many as the demand for marketing always exists and is never going to subside. No matter whether it is the real estate or the banks, every organization needs a candidate who can make their product popular. Some of the most popular and preferred Indian and foreign recruiters are:

    • Tata
    • Reliance
    • Nestle
    • State Bank Groups
    • IDBI
    • Nokia
    • HSBC
    • Abbott
    • Pfizer
    • Samsung
    • McKinsey & Company, Inc.
    • Boston Consulting Group
    • Bain & Company, Inc.
    • Merrill Lynch & Co., Inc.
    • Deloitte Consulting LLP
    • Lehman Brothers
    • Royal Bank of Canada
    • Bank of America

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