Mudra Institute of Communications (MICA), Ahmedabad has come up with an all new Post Graduate Certificate in Market Research and Data Analytics in association with Ivory Education. The program is offered across India and globally through world-class e-learning environment.
MICA is one of the best B-Schools of India. The institute was established in 1991 and over the years emerged as a pioneer in meeting the integrated marketing communication needs of the industry, government and community. Today, it is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.
This one year program intends to set a benchmark for those who aspire to excel in this field. Entire approach of this program is to impart domain expertise in Market Research & Data Analytics. It will follow a step-by-step approach where theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative.
Program Participants will be encouraged to use statistical packages for working on hands-on case studies. The program also covers usage of SPSS and SAS including writing SAS codes and deriving output.
The Program Director of PGCMRDA is Prof. Vina Vani. She has a Ph.D. in Statistics and has over 35 years experience in research and training.
Eligibility Criteria:
Graduates in any field from a recognized university are eligible for this course.
Program Details:
The course is likely to commence from June 2012.
The classes are held twice a week on Saturdays and Sundays from 12:00pm to 1:30pm.
Answer to any queries about the program is available at mica@ivoryeducation.com.
Program Fee:
In India, the program fee is kept at Rs. 85,000
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