Marketing Channel stands for a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption.
Five most important flows in marketing channels are as
Actual physical movement of the product from the manufacturers to the final consumers.
It symbolizes the interplay of the buying and the selling functions associated with the transfer of title.
It shows the movement of the title to the product as it is passed along from the manufacturer to the consumer.
It shows the exchange of information through the transportation functions.
It refers to the persuasive communication in the form of advertising, personal selling and publicity.
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