Marketing Channel stands for a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption.
Five most important flows in marketing channels are as
- Product Flow
Actual physical movement of the product from the manufacturers to the final consumers.
- Negotiation Flow
It symbolizes the interplay of the buying and the selling functions associated with the transfer of title.
- Ownership Flow
It shows the movement of the title to the product as it is passed along from the manufacturer to the consumer.
- Information Flow
It shows the exchange of information through the transportation functions.
- Promotion Flow
It refers to the persuasive communication in the form of advertising, personal selling and publicity.