What is Marketing Channel? Explain it flow?

Important banking qna for banking aspirants, which is helpful in banking exam.

May 8, 2015 14:26 IST

Marketing Channel stands for a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption.

Five most important flows in marketing channels are as

  1. Product Flow

Actual physical movement of the product from the manufacturers to the final consumers.

  1. Negotiation Flow

It symbolizes the interplay of the buying and the selling functions associated with the transfer of title.

  1. Ownership Flow

It shows the movement of the title to the product as it is passed along from the manufacturer to the consumer.

  1. Information Flow

It shows the exchange of information through the transportation functions.

  1. Promotion Flow

It refers to the persuasive communication in the form of advertising, personal selling and publicity.

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