List of Indian Companies, Brands That Changed their Name Recently; Check Here

Companies often change their names to reflect new directions, mergers, or to improve their image. 

In India, several companies have rebranded recently. For instance, in February 2025, Zomato announced it would rebrand as 'Eternal' to highlight its expansion beyond food delivery.

In July 2024, Indiabulls Housing Finance changed its name to Sammaan Capital, and Indiabulls Real Estate became Equinox India Developments.

In February 2024, Swiggy updated its registered name from Bundl Technologies Pvt Ltd to Swiggy Pvt Ltd ahead of its planned IPO. 

In this article, we'll uncover the reasons behind these name changes and explore the stories of these companies.

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Why Do Companies Change Their Names?

Companies change their names for various reasons, including mergers or acquisitions, changes in direction, and brand modernisation. 

A company renames to signal a change in its future direction, but it must be aware of what they are sacrificing as a result.

Reasons for renaming:

• Mergers or acquisitions: When a company expands or evolves through a merger or acquisition, the original name may no longer be suitable. For example, after Hewlett Packard acquired Compaq in 2022, they combined their brand names to form "HP Compaq."
• Inaccurate or limiting name: A company might change its name if the original title no longer applies to the brand or if they’re trying to reach a different audience. Kentucky Fried Chicken changed its name to KFC when fried food fell out of favour.
• Brand makeover: Companies may want to modernise their brand with a name change. For example, "Dunkin’ Donuts" officially changed its name to just "Dunkin’" in 2018 to expand its reach beyond just donuts. 
• Citigroup changed its name to Citi to offer customers a more user-friendly and memorable name.
• Change in direction: When companies move in a different direction from their original vision, updating their identity with a new name can signal change. Facebook changed its name to Meta to showcase its new vision of branching beyond social media.
• To sound better: A simpler name is easier to say and can take up less space on social media commentary, making it more likely to be used in full.
• To escape a bad reputation: One common reason companies change their name is to distance themselves from negative associations.
• Business expansion: When the original business has expanded, a new or modified name may be required.
• The brand name has become meaningless or irrelevant: A brand name can lose its meaning or become irrelevant when there are significant changes internally or externally.

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List of Indian Companies That Recently Rebranded

Several Indian companies have undergone significant rebranding in recent months, reflecting strategic shifts, market expansions, and partnerships. Here are the key updates:

2025 Rebrandings

Zomato → Eternal

The food delivery giant rebranded its parent company to "Eternal" in February 2025 to align with its diversified portfolio, including quick-commerce arm Blinkit, B2B venture Hyperpure, and loyalty program District. 

The Zomato app retains its name, while the corporate entity emphasises long-term sustainability and innovation.

PUMA India → PVMA

Temporarily rebranded to "PVMA" in January 2025 to celebrate its partnership with badminton star PV Sindhu. 

The move marked PUMA’s official entry into India’s badminton market, launching performance gear at the India Open 2025. Stores in key cities displayed "PVMA" signage to honour Sindhu’s influence.

2024 Rebrandings

Indiabulls Real Estate → Equinox India Developments

Effective July 2024, the real estate firm shifted focus to premium residential and commercial projects. The rebranding aims to distance itself from past controversies and emphasise transparency.

Indiabulls Housing Finance → Sammaan Capital

Concurrently rebranded in July 2024, the mortgage lender adopted an asset-light model targeting retail growth. The change reflects a strategic pivot toward ethical lending practices.

L&T Switchgear → Lauritz Knudsen Electrical and Automation

Renamed in May 2024 post-acquisition by Schneider Electric, the company expanded into renewable energy and e-mobility solutions. Plans include a ₹850 crore investment over three years to strengthen its India presence.

Additional Notable Rebrandings

• Olyv (2024): The fintech firm rebranded to focus on digital financial solutions, though specific name-change details remain undisclosed.
• Jeeru → J (2023): The soft drink brand modernised its identity with vibrant packaging to appeal to Gen Z.
• Eveready (2023): Updated its logo to attract younger audiences while retaining its legacy.

These rebrandings highlight evolving market strategies, from leveraging celebrity partnerships (PUMA/PVMA) to diversifying business models (Zomato/Eternal) and revitalising legacy brands (Eveready).

Impact of Rebranding on Businesses and Consumers

Rebranding can significantly impact businesses, affecting brand perception, market reach, and overall financial performance. For consumers, rebranding can lead to renewed brand engagement and stronger connections.

Benefits of Rebranding for Businesses:

• Staying Relevant: Rebranding helps businesses adapt to evolving consumer preferences and behaviours, ensuring that their brand identity and messaging remain current21. By reflecting the latest trends, businesses can increase their market share and retain customers.
• Reaching New Audiences: Rebranding strategies enable businesses to connect with a broader audience by creating a fresh brand identity and messaging that resonates with diverse demographics. Market research and analysis of customer data can help businesses discover new target audiences and tailor their brand accordingly, expanding their market presence and cultivating customer loyalty.
• Refreshing Company Image: Over time, a company's brand identity can become outdated. Rebranding helps modernise visuals and messaging to align with current trends and consumer preferences, increasing brand recognition and attracting new customers.
• Overcoming Negative Publicity: Rebranding can help businesses rebuild trust with their customers and differentiate themselves from competitors. A new brand image can focus on values like safety and customer satisfaction to re-establish trust and rebuild reputation, as demonstrated by Uber's rebranding efforts in response to negative publicity.
• Aligning Organisational Changes: During mergers and acquisitions, a company's goals and values may shift. Rebranding can ensure brand consistency, helping businesses adapt to change and convey the new brand to the target audience while maintaining sales and traffic.
• Enhancing Employee Morale: Rebranding can highlight a company's unique selling propositions, including its corporate culture, work environment, and employee benefits. This can attract top talent and boost employee retention rates.
• Reducing Marketing Costs: A cohesive brand increases the efficiency and effectiveness of marketing efforts. Understanding the audience enables the development of targeted campaigns, while brand guidelines ensure consistency and prevent the need to reinvent brand design for each new marketing effort.
• Boosting Company Value: Increased brand equity can lead to higher prices for products or services and positively impact the share price. Rebranding can make a brand a more valuable asset, increasing its value when the company is sold.
• Benefits of Rebranding for Consumers:
• Attracting More Customers: Brand research helps businesses identify customers aligned with their purpose and positioning. These customers are more likely to purchase the product or service, are willing to pay more, and are more loyal.
• Enhanced Brand Perception: Rebranding provides a fresh start, allowing companies to shed negative associations and redefine themselves in a more favourable light. A new visual identity and messaging that aligns with the company’s core values can elevate the brand’s image and establish a more positive reputation.
• Increased Engagement: Rebranding can boost website and social media engagement.

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