List of Top 10 Digital Stars 2024

The Top 100 Digital Stars of 2024 celebrates India’s most impactful creators, spanning industries like comedy, beauty, fashion, and technology. This prestigious list, curated by GroupM and The Goat Agency in partnership with Forbes India, emphasizes diversity and influence, showcasing creators who are shaping the digital narrative in India.

This year's selection emphasizes a diverse range of creators across various industries, including comedy, beauty, fitness, technology, and more. Here are the Top 10 Digital Stars of 2024 as per Forbes India's latest list:

Selection Criteria

Now, under this system, the mode of selection through the list has evolved to display both verified and non-verified creators due to the recognition of more diverse influencers. The selection was based on some key metrics; it was by engagement rates, follower counts, reach, and impressions, using a proprietary scoring algorithm developed by The Goat Agency. This is set to recognize the value of diversity of voice in the economy of creators.

Significant Trends

Comedy is the most significant area for the most influential creators: seven of the top ten positions have been occupied by known comedy creators.

The listing also reflects a deep understanding of influence in today's digital space, to the effect that all creators have the opportunity to be recognized for their impact. This is the third edition of the Top 100 Digital Stars initiative and continues to celebrate those dynamic and diverse voices shaping the Indian digital narrative.

The eligibility criteria of Top 100 Digital Stars of 2024 remarkably expanded and tailored for more comprehensive and universal evaluation of the digital influencers. The major selection criteria are:

Selection Criteria-

This list includes verified and non-verified creators, which enables giving due recognition to the contribution of actual influencers in an unbiased manner. The importance of the digital space has more been seen by using diverse voices.

Assessment Criteria-

The process considered ten specific genres, primarily comedy, technology, travel, and beauty, for the selection.

Key metrics of evaluation:

• Engagement Rates: The amount of engagement (likes, comments, shares) on the individual's content.
• Follower Counts: The number of followers each creator has across their networks.
• Reach and Impressions: Metrics displaying how many unique users are seeing the content and how often it's being delivered.
• Total Influence: A more general view of the effect a creator is having within their space.

Diversity Focus

It focuses, quite literally, on hailing the diversity of voices and talents - reflecting, in fact, the very different nature of content creation in today's digital economy - and the spectrum of these various genres is a testament, too, to the multifaceted landscape of influencers in India.

The 2024 edition of the Top 100 Digital Stars list reflects the evolving landscape of content creation in India. By recognizing diverse voices across a range of genres, this initiative underscores the growing significance of digital influencers, celebrating those who are making an impact in the digital space and beyond.

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