Career in Media Management

MBA in Media management is usually taken up by the aspirants who have a creative inclination. They usually take care of advertisements and media activities. Read the article to know what it holds for you.

Created On: Jul 5, 2014 10:00 IST


There has been a very great significance of Media since long in Our nation, in fact everywhere in this world. For any business organization or firm it’s very much important to understand the market, the competition, the needs of the market on one hand and updated knowledge about the fresh arrivals and new products and their strategic implications on the other hand. And in all these, Media plays the most ecstatic and determining role as it’s the media that avails us all these information and helps us in proper planning of the business prospects.

Media Management:

Media is altogether a different and diverse field of management studies that comes with an option of getting exposed in the field of mass media with all the Managerial skills and assets that one posseses after successfully completing the course.

Career Prospects :

There are numerous career options in Media Management which includes :

  • Radio
  • Print media
  • Journalism
  • Publishing
  • Public relations management
  • Television and advertising
  • Research analyst

The aspirants can avail the following positions after the completion of Media Management courses:

  • Marketing Executives
  • Branding Executives
  • Ad Sales Executives
  • Business Development Executives
  • Event managers
  • Reporters
  • Journalists
  • Editors

Courses offered for Media Management:

The few good courses for Media Management are as follows:

1. Post Graduate Diploma In Media Management

2. MBA in Media Management

3. Diploma in Media Management

4. Certificate courses in Media Management

5. Master Of Arts In Media Management

The Colleges :

Some of the excellent colleges for studying the above mentioned career in the field of media management are as follows:

  • Gems B-School, Bangalore
  • Indian Institute Of Financial Planning (IIFP), Delhi
  • GITAM Institute of Management, Vishakhapatnam
  • FOSTIIMA Business School, New Delhi
  • Institute of Management Education and Research, Karnataka
  • Quantum School Of Business, Roorkee.
  • National School Of Business, Bangalore
  • Doon Business School, Dehradoon
  • Don Bosco Group of Institutions, Bnagalore
  • Indian Institute of Business and Finance, New Delhi.
  • Amity Business School, Noida.
  • EIILM, Kolkata.

Eligibility Criteria:

For taking admissions in these colleges for the course of Media Management the candidate must be a graduate from a recognized India University and a valid score card of the National level entrance exams for management like CAT, MAT, XAT, C-MAT etc.

Besides, some of the colleges also take their own entrance tests for selecting candidates.


The fees for these courses depend upon colleges. Different colleges come up with different fees structure which normally ranges from 4 to 6 lakhs for the entire course curriculum of two years of the course duration. The fee for diploma courses and certification courses are obviously on the lower side but then with great significance.


Post completion of the course of Media Management, the freshers enter into various mass media and media fields and they may get an initial package of 3-4 Lakhs per annum salary which may off course increase to manifolds once the experience comes into picture. Moreover this particular line of media management is very glamorous and sophisticated where not only money but fame also attracts the individuals.

Summarized story:

The career option of Media Management is very lucid and diverse and it also adds to the name and fame of the person associated so those with aspirations of getting into media can really do well and excel in this career orientation option.

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