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How To Prepare For ITMI Admission Test: 5 Qualities They Look For In You

May 2, 2016 17:17 IST

    Admission to the postgraduate diploma programmes in mass communication (with specializations in digital media, ad-PR, journalism, and audiovisual production) and broadcast journalism at India Today Media Institute (ITMI), Noida, is competitive, and cracking the test is both challenging and delightful. Challenging because the underlying theme of the test is your ability to reason, rather than prior, memorized knowledge; delightful because you will enjoy the little tricks the questions throw at you. Many questions will invoke independent thinking and analysis.

    ITMI-AT does not test your knowledge of mass communication, nor your “creativity”. The test assumes that you have continuously updated yourself about the world around and that you have basic skills in English language.

    The test comprises two multiple-choice sets of 30 questions each. The first is English Comprehension, and the second is General Awareness. This is followed by one longer, written test with one or two essays or arguments.

    #1 Comprehension. Comprehension includes passages, synonyms, antonyms, sentence completion, and logically matching sets of words. A passage is typically followed by questions that make you think beyond. For example, “What do you think the next sentence after this passage should be?”

    #2 Logical thinking. The synonyms and antonyms section is straightforward if you’re confident of the meaning of the word. Pay attention to parts of speech. The word may be as simple as “Clear”, but the antonym choices may confuse you: Is it Complicate, Involved, Muddled or Irrational? (It’s Muddled.)

    #3 Rational deduction. Completing a sentence is usually easy if you’re only focusing on the grammar. Here you need to keep in mind the context. For example, “Our news media are getting increasingly nosy. They have begun to confer upon themselves the freedom of disrespecting our .........” Would you go for Culture, National sentiment, Privacy, or Responsibility?

    If news media are getting nosy, they are coming in the way of privacy.

    #4 Basic awareness. General Awareness includes both current affairs and stuff you learnt about your world in school—geography, history, social studies mainly. In some cases they may ask you a question that makes you analyse. What is the impact of the budget on agriculture? What would be the most obvious economic impact of the odd-even scheme in Delhi? Don’t neglect to read each word. It is there for a reason.

    #5 Expression. Essay questions can range from asking you to write specific points on an arguable issue—such as the impact of technology on our lives. But whether you’re asked to write “about yourself” or about a debate topic, the evaluator will look for

    a) structure—how you have progressed from broad to specific arguments? Are your thoughts cogent and expressed in logical steps?

    b) argument—are you just stating the obvious or have you brought out new sides to the topic? Have you elevated a simple-sounding topic to sophisticated levels? Do you have the power to analyse and reason a topic and see its various dimensions?

    c) language and expression—you are expected to frame simple, correct sentences.

    Good luck, and happy career!


    Let us now get through various courses that ITMI has offered for the academic session 2016. The national round of the entrance test (visit website for format, etc) and interviews (same day, same venue) is scheduled for 18 June in Bhopal, Kolkata, Lucknow, Mumbai, Noida and Patna.

    The Institute is offering the following courses this year:

    • Two-Year, Full-Time Postgraduate Diploma in Mass Communication (Advertising and Public Relations)
    • Two-Year, Full-Time Postgraduate Diploma in Mass Communication (Audio Visual Production)
    • Two-Year, Full-Time Postgraduate Diploma in Mass Communication (Digital Media)
    • Two-Year, Full-Time Postgraduate Diploma in Mass Communication (Journalism)
    • One-Year, Full-Time Postgraduate Diploma in Broadcast Journalism


    The apply for the courses, candidate should be at least a graduate or have a 3-year diploma or at least have completed 15 years of schooling. Undergraduate students or those in their final year can also apply.

    How to register:

    • Go to the ITMI website

    Fill in preliminary details, pay online fee of Rs 1500, and download brochure

    • Once you have completed this process, you are eligible for the admission test and interview.

    An application form will then be sent to you. You will need to fill it out and bring it to the test and interview centre.


    Apart from assured internships (multiple for all 2-year programmes), the institute provides placement assistance to every eligible student towards gainful employment in the media and communication industries as well as in the growing corporate world of CSR, through an elaborate and systematic process. The institute has enjoyed 100% placements in all fields in the recent past.

    Click on https://www.jagranjosh.com/institutes-colleges/ms/india-today-media-institute-8332

    Select the course you are looking for and we would help further by connecting with you.


    Disclaimer: The information provided in this Notification is solely by ITMI., Jagranjosh.com bears no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information. Individuals are therefore suggested to check the authenticity of the information.

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