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Mudra Institute of Communications, Ahmedabad (MICA): Admission Criteria & Process (2019-21)

Oct 5, 2018 12:01 IST
    Mudra Institute of Communications, Ahmedabad (MICA), Ahmedabad
    Mudra Institute of Communications, Ahmedabad (MICA), Ahmedabad

    Mudra Institute of Communication or MICA, Ahmedabad is a premier B-School in the country in the field of Strategic Marketing and Communication. The institute has opened its admission process for the PGDM-C 2019-21 batch and is now accepting applications. As per the admission criteria, students will be shortlisted based on their scores in either one of the three MBA entrance exams i.e. CAT 2018, XAT 2019 or GMAT exams. There are various other parameters that the institute considers for the final admission in the PGDM-C, one of which includes the MICAT exam. Candidates can find detailed information about the MICA PGDM - C course, admission process, eligibility criteria, admission fees and other essential details below:

    Programmes Offered @ MICA

    Post Graduate Diploma in Management - Communications (PGDM-C)

    MICA offers a flagship program in Post Graduate Diploma in Management - Communication (PGDM-C) that is aimed at grooming business leaders with a focus on creative thinking, consumer-centricity, communication, and community outreach. PGDM-C is a two-year residential programme and is divided into six terms of twelve weeks each.  Students are required to do an industry internship in the summer vacation at the end of the first year. It offers students various specialisation areas within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).

    MICA PGDM 2109-21 Admission Process

    Candidates aspiring to secure admission in MICA's PGDM-C 2019-21 batch first need register and appear in either one of three management entrance i.e. CAT 2018, XAT 2019 and GMAT (2017 onwards). Candidates will need to apply online for the MICA admission and fill in the application form with required details. They would also be required to update the score for either one of CAT 2018, XAT 2019 and GMAT (2017 onwards) exam on the official website on or before 30th January 2019. In the case of the XAT exam, the applicant needs to mention XAT Registration number only and MICA will collect the score from XLRI. Candidates will also be required to appear for the MICAT which is MICA's institute level entrance test. MICA awards 50% weightage to the MICAT score in the shortlisting criteria for admission to MICA.

    MICA Programme-wise Eligibility Criteria

    The eligibility criteria for the MICA PGDM-C is as given below:

    • Candidates seeking admission at MICA's PGDM-C course must have successfully completed their bachelor's degree (10+2+3) or an equivalent qualification in any discipline that is recognised by the Association of Indian Universities (AIU).
    • Candidates appearing for their final year graduation examination are also eligible to apply.
    • Candidates must also appear either for the CAT 2018, XAT 2019 or GMAT (2017 onwards).
    • Candidates would be required to appear for the MICAT exam.

    MICA PGDM 2019-21 Admission Shortlisting Criteria

    Admission Shortlisting Criteria is an important aspect of the admission process as it ensures whether the candidate will be shortlisted for the final selection or not. MICA Shortlisting process is a 3 step process. Candidates can find the MICA Admission Shortlisting criteria below:

    Step 1: CAT/XAT/GMAT scores

    Candidates need to meet the minimum required cut-off marks/percentile in either one of the CAT, XAT and GMAT entrance examinations.

    Step 2: MICAT Scores

    The MICAT entrance exam consists of 3 sections -

    a) Section A: Psychometric Test 

    b) Section B: It contains 4 sub sections namely Verbal Ability, Quantitative Ability and Data Interpretation, General Awareness and Divergent and Convergent thinking.

    c) Section C: Descriptive Test.

    Candidates need to obtain the minimum required cut-off marks in the MICAT entrance exam. Also, they would need to meet the individual cut-offs required for each section of the MICAT exam.

    Step 3: Group Exercises and Personal Interview

    All the candidates shortlisted based on their performance in CAT/XAT/GMAT and the MICAT test will have to appear for the Group Exercises and Personal Interview Rounds. The selection criteria for shortlisting candidates for the GE and PI exercises is as given below:

    • The first section that is section A of the MICAT exam is a qualifier.
    • The relative performance of candidates performance in CAT/XAT/GMAT will be considered for the candidates who qualify the psychometric exam. Candidates who meet minimum required cut-offs for the CAT/XAT/GMAT will be considered for the next round.
    • Candidates who qualify on the basis of their CAT/XAT/GMAT scores will be assessed for their performance in Section B of the MICAT exam.
    • Those who qualify on the basis of relative performance subject to a minimum cut-off in *Normalized Scores of Section B of MICAT shall have their Section C of MICAT exam assessed. Each section will have its own cut-off.
    • Candidates who qualify on the basis of all the above mentioned criteria are considered for shortlisting for Group Exercise and Personal Interview Rounds. (GE & PI candidate list is prepared on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT scores).

    MICA PGDM Final Admission Selection Criteria

    All the candidates who appear for the Group Exercise and Personal Interview Rounds and are recommended by Majority of the Panellists of the personal interview round are considered for the final merit list. The final composite score of the candidates who meet all the selection criterion of the MICA, Ahmedabad is calculated based on the below given components and their corresponding weightage. 


    Weightage percentage

    MICAT Exam Score


    Personal Interview (PI)


    Group Exercise (GE)


    CAT/XAT/GMAT Score


    Total Weightage


    MICA PGDM 2019-21 Admission Cutoffs

    MICA Ahmedabad Cutoff 2019 is based on overall percentile score of CAT 2018, XAT 2019 or GMAT exam score. Only the candidates above the minimum cut-offs in the overall percentile ranks, and obtaining a positive (greater than zero) raw score in all sections of entrance exam will be considered for all the subsequent stages.

    Entrance Exam

    Overall Cut off percentile


    CAT 2018


    Actual cut off may go above 80

    XAT 2019


    Actual cut off may go above 80

    GMAT (Taken 2017 onwards)

    80 (Verbal & Quant)

    Actual cut off may go up

    MICA PGDM 2019-21 Programme Fees

    The programme Fee for the PGDM-C for 2 years, including tuition fee, residential charges (Boarding and Lodging) at MICA Ahmedabad is Rs. 18, 50, 000/-. The institute also awards scholarships to the students based on their overall academic performance and family income. The institute awards 10 scholarships in all for the PGDM-C of which 5 scholarships are awarded to candidates from the PGDM(C) – 1st Year and the remaining 5 are awarded to PGDM(C) 2nd Year students. The process of evaluating and awarding the Scholarships is detailed and rigorous.

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