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Advertising: An ever-growing industry

Jan 17, 2018 17:22 IST
  • Read in hindi
Opportunities for professionals in Advertising
Opportunities for professionals in Advertising

So, what do you find, when you surf the web, watch television or flip through the pages of a newspaper? Apart from the interesting pieces of news items and TV programmes, the advertisements of different products and services grab your eyeballs and persuade you to buy the product. Basically, these catchy and persuasive advertorials are intended to create awareness among viewers about a respective product or service. The advertising industry has grown by leaps and bounds and now offering the different kinds of job opportunities to the job seekers. Honestly, the advertising industry promises plenty of opportunities, success, and growth to young professionals. If you are looking for an opportunity in advertising and want to know about the various career options in this field, then you must go through this article.

Job description of an Advertising Manager

The job of an Advertising Manager is to oversee everything that defines the structure of an agency. An advertising manager is responsible to look after the implementation of advertising campaigns and to ensure the success of a particular campaign while supervising the advertising professionals. The satisfaction of clients is the top priority of advertising managers. Further, it’s their responsibility to understand the clients brief (the campaign idea) properly and pass it on comprehensively to the creative team in the agency.

Role of an Advertising Sales Representative

Also known as an Advertising sales agent, an advertising sales representative allocates the media space to advertisers. If you work for a newspaper, then you’re supposed to take a decision on the allocation of the Ad space in the newspaper while following the rate list that has been set by the company. In the same manner, you will have to sell the airtime to advertisers if you’re working in a TV station. To increase the Ad revenue, an advertising sales representative is supposed to locate and organize meetings with potential clients.

Graphics Designing and its role in an Ad Agency

A graphic designer is responsible to create a visual concept, either manually or by using computer software. The importance of a Graphic designer in an Ad agency can’t be ignored as he/she is among one of the brains that play a crucial role in attracting the consumers at large. For it, they use creative and attractive visuals. As a Graphic Designer, you can get a full-time job in advertising firm or in a company where you might have to work under the direction of an art director. An art director is considered to be the main professional in the development and execution of the visually appealing and creative advertising concepts.   

The role of a Marketing Associate

A marketing associate ensures the smooth operation of marketing and advertisement work. Apart from it, you might have to perform some administrative and some other advertisement related task, such as conducting research, analyzing consumer data, creating marketing and advertising materials. In order to interact with employers, colleagues, clients, and vendors, a marketing associate must have strong written and oral communications skills. 

Other Job Opportunities in Advertising

Other than the main work areas in Advertising, here’s a list of some other job profiles that are commonly found in an Ad agency:

Account Associate

Account Coordinator

Account Director

Account Executive

Account Manager

Account Planner

Account Representative

Account Specialist

Account Supervisor

Advertising Assistant

Advertising Buyer

Advertising Coordinator

Advertising Copywriter

Advertising Director

Advertising Photographer

Advertising Sales Director

Advertising Specialist

Advertising Traffic Manager

Agency Account Coordinator

Assistant Account Executive

Assistant Buyer

Assistant Media Planner

Brand Manager

Broadcast Account Manager

Client Strategist

Client Support Specialist

Communications Coordinator

Content Marketer

Copy Associate

Copyeditor

Copywriter

Creative Director

Developer

Digital Advertising Manager

Digital Advertising Sales Manager

Digital Advertising Specialist

 

Digital Media Planner

Editorial Photographer

Events Manager

 

Graphic Artist

Illustrator

Interactive Media Buyer

Internet Advertising Buyer

Junior Account Planner

Major Account Manager

Marketing Coordinator

Marketing Manager

Media Account Director

Media Buyer

Media Coordinator

Media Director

Media Planner

Media Research Analyst

Media Specialist

Motion Graphics Designer

Multi-Media Advertising Sales Manager

Multi-Media Sales Manager

National Account Coordinator

Online Advertising Coordinator

Online Advertising Director

Online Advertising Manager

Online Advertising Specialist

Preprint Analyst

Print Traffic Coordinator

Print Traffic Director

Print Traffic Manager

Production Artist

Producer

Promotions Manager

Public Relations Specialist

Researcher

Sales Manager

Sales Planner

Senior Account Director

Senior Account Planner

Social Media Advertising Manager

Target Marketing Strategist

Traffic Manager

Web Analytics Consultant

Web Designer

Conclusion

Advertising is one of the fastest growing industries that offer various job opportunities to job seekers. But, these job opportunities can’t be availed by the job seekers without having important knowledge about them. In this article, we have enlisted and explained about some important job opportunities available in this industry. It would help you select the most suitable job that could be a ladder to your success and growth.

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