The Effies 2010 awards concluded on 7 December 2010. Ogilvy India emerged as the Agency of the Year, for the second year in a row. Ogilvy won four gold, seven silver and three bronze metals, thereby scoring a total of 145 points. Oglivy’s Pure Cricket campaign for Adidas and Pulsar MTV Stunt Mania campaign for Bajaj Pulsar won in the consumer products and consumer durables category respectively.
Draftfcb Ulka won the Grand Effie for its work for Tata Docomo while Tata Teleservices wonthe Effie Client of the Year.
The popular Zoozoos campaign won two gold Effies. Vodafone Zoozoos: A Social Media Beacon in India won in the internet advertising category. Vodafone Zoozoos Part Deux- What went into making the sequel bigger than the original won in the integrated advertising campaign category
Lowe Lintas and Mudra Group bagged the second and third positions with 90 and 75 points, respectively. Lowe Lintas won two gold medals for its Jewellery that Makes You Want to Marry campaign for Tanishq in the consumer products (others) and retail category. Lintas also won two silver and eight bronze metals.
Mudra Group on the other hand bagged two gold, four silver and one bronze metal. Its campaigns for 3 Idiots, The Complete Idiot's Guide to Movie Promotions, won it gold medals in the services (others) and integrated advertising campaign categories.
The Effies awards are organised by the Advertising Club Bombay annually.
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