CBSE Class 12 Business Studies Board Exam 2018: Most Important Topics

Management- concepts, objective and importance

Concepts include meaning and features, management as science, art and profession levels of management

Management functions- planning, organizing, staffing, directing and controlling

Coordination- concept and importance

Principles of Management- concept and significance

Fayol’s principles of management

Taylor’s scientific management- principles and techniques

Business Environment- concept and importance

Dimension of Business Environment- Economic, Social, Technological, Political and Legal

Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India

Concept, importance and limitation

Planning process

Single use and standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme

Concept and importance

Organizing Process

Structure of organization - functional and divisional

Formal and informal organization

Delegation: concept, elements and importance

Decentralization: concept and importance

Concept and importance of staffing

Staffing as a part of Human Resource Management - concept

Staffing process

Recruitment Process

Selection- Process

Training and Development - Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training

Concept and importance

Elements of Directing

Supervision - concept, functions of a supervisor

Motivation - Concept, Maslow’s hierarchy of needs, financial and non-financial incentives

Leadership - concept, styles - authoritative, democratic and laissez faire

Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers.

Concept and importance

Relationship between planning and controlling

Steps in process of control

Concept role and objectives of Financial Management

Financial decisions: investment, financing and dividend – Meaning and factors affecting

Capital Structure - concept & factors determining Capital Structure

Fixed and Working Capital - concept and factors affecting their requirements

Financial Markets: Concept, Functions and types

Money market and its instruments

Capital market and its types (primary and secondary), methods of floatation in the primary market

Stock Exchange - Functions and trading procedure

Securities and Exchange Board of India (SEBI) - objectives and functions

Selling and Marketing- Concept

Marketing Management- Concept

Marketing Function

Marketing management philosophies

Marketing Mix – Concept and elements

Product branding, labeling and packaging- Concept

Price – Concepts, factors determining price

Physical distribution- concept and components, channels of distribution: types, choice of channels

Promotion - concept and elements; advertising- concept, role, objections against advertising, personal selling - concept and qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role

Concept and importance of consumer protection

Consumer Protection Act 1986

Meaning of consumer and consumer protection

Rights and responsibilities of consumers

Who can file a complaint and against whom?

Redressal machinery

Remedies available

Consumer awareness - Role of consumer organizations & Non-Governmental Organizations (NGOs)