IIM Calcutta announces first batch of Executive Program in Digital and Social Media Marketing

IIM Calcutta and Training.com have jointly launched the first batch of Executive Program in Digital and Social Media Marketing Strategy. It is a six-month program focuses on providing in-depth knowledge on digital and social media marketing and analytics

Created On: Apr 19, 2017 09:34 IST
Modified On: Apr 19, 2017 09:45 IST

IIM Calcutta along with Training.com announced the launch of Executive Program in Digital and Social Media Marketing Strategy (EPGDSMMS). Training.com is a multi-modal learning platform by NIIT. The programme aims to help the aspirants build a great career in the domain of digital marketing. It is the first time initiative that will see first Management Program with live virtual classes by IIM Calcutta which is made available on training.com.


Executive Program in Digital and Social Media Marketing Strategy (EPGDSMMS) is a six-month program. It focuses on providing in-depth knowledge about digital and social media marketing and analytics. The programme will also help in planning, implementing and measuring the social media strategy to create awareness and ultimately drive sales.

The programme has been designed to provide a foundation for marketers who want to specialize in the Digital and Social Media Marketing. EPGDSMMS is an industry based training programme that will also help the recruiters in hiring the professions whose skills are relevant for the industry in the contemporary times.

IIM Calcutta Placement Report for 2017

Eligibility Criteria for EPGDSMMS

The applicant should be a graduate from recognized institute in any discipline and should have a minimum 2 or more years of full time work experience in media, advertising, start-ups, social or digital media, e-commerce or related domains.

Programme Structure


As per the programme structure defined by IIM-C and Training.com, in the first module online on training.com platform of over 10 weeks will be delivered to the students. Thereafter, the next two modules will be conducted as face-to-face classes on IIM Calcutta campus. Both the campus visits will be of one-week duration each. The course will be enriched with the case studies and presentations by experts from academia as well as industry.

Successful candidates will be awarded with certification from IIM Calcutta and IIM Calcutta Alumni Status as well.

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On the launch of this programme Prakash Menon, President, Global Retail Business, NIIT Ltd., said, “The programs offered by training.com are uniquely positioned to meet the changing requirements of the industry. The EPDSMMS program in association with IIM Calcutta has been especially designed to groom managers for various roles in digital and social media marketing thus helping create a pool of competent professionals for the industry."

To obtain more information about EPDSMMS, you can also visit the official website of Training.com

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