Snapdeal had a flash sale on 11th November following the format which Alibaba and to some extent even Amazon did. Snapdeal had a sale in an hourly format where every hour, there were different products on offer at a discounted price. Amazon.com too had an hourly sale with products on offer on the prices of Rs. 11; Rs. 1111 and Rs. 11,111 but it was available only for the App users. Alibaba on the other hand had a “Double -11” sale but not specifically for Indian markets. Previously Flipkart had a “Big Billion sale” launched before Diwali (23rd October 2014) which did not go very well with the customers.
Flipkart claimed that it has sold products worth $100 million (over Rs 600 crore) within 10 hours of its Big Billion Day sale, while Snapdeal marked its Diwali sales at Rs 1 crore a minute — which nearly results into a figure similar to Filpkart’s. While Alibaba managed to sell goods worth $8 billion in its Single's Day sale. Alibaba has been running the “Duble 11” sale since 2009 and it is very meticulously planned and executed.
User Review: Many users complained of price manipulation, products not being available in enough quantities, website being crashed and an inability to complete transactions after adding products to cart. Interestingly a few gained out of these sales also, who obviously enjoyed every bit of the sale.
Probable reasons for the lag:
What is at Risk?
Some of the User Comments:
Indian e tailers need to go a long way to match the international standards.
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