Corporate Communications Manager basically works towards developing an organization as a brand and thereby improving the public image of the company, especially in the eyes of the customers. That's why communication managers have now become an important necessity for most companies and institutions.
Major functions of corporate communication manager include Internal and external media communication, establishing friendly relations with the media, keeping a sharp eye on brand management activities, and planning and organizing events. They prepare and implement newer ways of reaching internal and external audience and also analyze suggestions related to corporate identity. They also coordinate between senior management and marketing department for decisions relating to corporate identity plan and develop policies for the PR department. Corporate Communications Manager also represents company in exhibitions and conferences.
Courses and Eligibility
Various institutions offer corporate communication courses by different names. Duration of these courses is from 6 months to 3 years. Important ones among these are, MA in corporate communication, MBA in corporate communication, diploma in public relations and corporate communications, PG diploma in corporate communications and event management, event management publicity and advertising, PGD in advertising and communication, PG certificate, PG diploma and Masters' courses. Under these Courses, training is provided in the fields of Advertising, PR, marketing, etc. Under corporate communications, theoretical and practical knowledge regarding Event management, corporate communications, media relations, marketing, human resources, and establishing excellent communications and relationships within and outside any company, is given.
Minimum qualification for Diploma, degree or certificate courses in corporate communication is graduation with minimum 50% marks in any stream. Written examination and personal interview can also be a part of admission process.
whereas fees for certificate courses is 50 thousand rupees, for diploma it could be 1 to 3 lakhs and for degree courses it could be as high as 3 to 6 lakhs.
Globalization has opened new frontiers of employment in the field of corporate communications. Plenty of jobs are available in Corporate Sector, Public Sector, public companies, the media world, hotels, banks, finance, sales, aid agencies, tourist agencies, educational institutions etc. Posts of brand manager, sales executive, business development managers and executives are up for grabs. For a society based on Media and Communication, such human resources are in huge demand that can meet business needs.
Students can look forward to rewarding career after gaining expertise in Advertising Management, Brand Communications and Management, Marketing Research and media management. These days various institutes are also running regular as well as optional courses in corporate communication where complete knowledge of management is imparted. In the nutshell, in this age of information boom, a degree in corporate communication is a sure way of reaching the very top.
1. Indian Institute of Mass Communication, New Delhi
2. YMCA, Jai Singh Road, New Delhi
3. Global School Of Management Science New Delhi
4. Mudra Institute of Communications, MG, school Of Communications Management, Delhi
5. Center for Image Management Studies Noida, Uttar Pradesh
6. Indian Institute of Business Management, Buddha Marg, Patna,
7. XLRI, Jamshedpur, Jharkhand
8. Devi Ahilya University, Indore, Madhya Pradesh