Red Colour Psychology: The red colour meaning is associated with excitement, passion, danger, energy, and action. You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. In colour psychology, red is the most intense colour. Its ability to instantly grab people's attention is the reason why it's often used to warn people of impending danger. Think: stop signs, sirens, fire engines, breaking news banners, and red traffic lights.
Colour Psychology of Red
Red colour is found to be the most intense colour that can attract attention and invoke strong emotions such as passion, love, or anger. colour analysts find red as the colour of power, courage, strength, and danger as well. Red colour is found to be effective at increasing appetite, imagine a red apple. It is also found to be effective at enhancing metabolism and regulating respiration rate, and blood pressure. Red colour is energizing, stimulating, vibrant, exciting, and motivating. Red infills you with confidence and makes you step out of your comfort zone.
Red colour is quite a primary colour used by brands such as YouTube or Coca-Cola. Brands use red to induce excitement and compel users to take action. For example, the play buttons on websites or doors or other call-to-actions icons are in red colour.
Colour Psychology: How Red Affects Your Mood?
Wearing red colour can increase your energy levels. During sports, wearing red can also induce the feeling of winning. Sportspersons wearing red-coloured uniforms may make them feel dominant and perform more aggressively. Athletes in red-coloured clothing may be seen as more dominant, more aggressive, and more likely to win a physical competition. At work, wearing red colour can make you feel energetic and poised to achieve success. Red colour is also associated with prestige and ‘red carpet' feeling. The colour of ‘power tie’ is also found to be red across the world as per colour analysts.
Red is also linked to passion, love, and desire. These associations could explain why people wearing red are consistently rated as more attractive by the opposite sex. In a study, researchers found that a woman wearing red-coloured clothes or nail polish was found to be more attractive to the opposite sex. Studies have also noted that men found women wearing red more sexually desirable than compared to other colours.
What are the positive effects of Red colour on human brain?
(i) Stimulates heartbeat, breathing, metabolism, and appetite
(ii) Makes you feel passionate and energized
(iii) Motivates us to take action.
(iv) Increase confidence levels
(v) Make you feel more attractive and sensual
What are the negative effects of Red colour on human brain?
(i) Increased levels of irritability
(ii) Increased levels of anger
(iii) Increased levels of dominance
(iv) Increased levels of eyestrain
(v) Increased levels of impulsiveness
Colour Psychology Test: Pick the colour that makes you feel excited!
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Some may find red fun and playful, while others feel it is too bold, exciting, or even dominating. Colour Psychology is an interesting field to study how colours impact our mood, emotions, and behavior. The Lüscher Colour test invented by Swiss psychotherapist Max Lüscher in 1947 is also a great psychological tool to identify key personality traits of any individual.
Check out more such interesting personality and psychology tests!