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Life at MICA: A Place That Has Something for Everyone

Oct 4, 2018 17:50 IST
    Life at MICA
    Life at MICA

    Life at MICA - Formerly known as Mudra Institute of Communications, Ahmedabad, MICA was established in 1991. It is one of the premier colleges in India dedicated to creating leadership in Communication and Strategic Marketing. MICA is popular for its wide range of programmes including Post Graduate Diploma in Management Communications, Fellow Programme in Management Communications and Crafting Creative Communication among others. The B-school is also known for its wide range of online programmes in various specializations such as Advertising and Public Relations, Market Research and Data Analytics, Digital Marketing and Business Management to name a few. Apart from the selection of programmes, campus life at MICA is another major reason for its popularity among marketing aspirants.  

    Life at MICA can be whatever you make of it; a place where your dreams come true, a place where it has something for everyone. Allow us to take you on this ride and explore the campus life at MICA.

    The Build-up: Critical Moment

    This is going to be your first few months at the MICA campus. It is going to be critical in a few ways: one you will realize your life at MICA is all about work and that you will survive on minimum possible sleep. Second of all, two months into your course and you will be sitting for the summer placement. How insane is that? Just when you think you were getting a hang of the campus life at MICA, you will be overthrown by the summer placement preparation and grabbing a decent opportunity. When you get placed for the summer placement, make sure you utilise the few months before the internship to understand the marketing concepts and apply whenever and wherever you can. It is likely to benefit you if not harm. These initial months with transform you as a person and future manager.

    Chhota Canteen: A place to unwind at the end of the day

    If the term ‘spoilt for choice’ can be personified, it would be personalized into the life at MICA. The campus life at MICA can be gruelling for most of you but the B-school assures its students find a way to cool off after a hectic day. Committees, clubs and KEIC library are some of the major avenues where you will find majority students spending their leftover time post-class. Chhota Canteen is another famous place to unwind at the end of the day at MICA. As you embrace the campus life at MICA, you will realize the Chhota is a go-to place for maybe a cup of hot chocolate, a bowl of ‘tadke wali Maggie’ at 4 am or for a book reading session on the ‘Khatiya’ that gives it a rustic feel.


    The reason why people are drawn towards Chhota is the informal and desi vibe that runs through the place. Ask anyone who knows about MICA and they will bring of Chhota into the conversation and then you will realize the tales were true.

    MICA lives and breathes Marketing

    If you have always been a marketing enthusiast; MICA is the place to be. It is one of the hand-picked B-schools that offer an in-depth insight into the marketing field. What makes MICA a great option for marketing aspirants is its ability to strike a perfect balance between creativity and strategy. It is rare to find a B-school that offers different specializations such as Marketing Analytics, Digital Marketing & Communication and Marketing and Brand Management among others. As you spend your initial months at the MICA campus, you will see everyone at the campus using marketing principles, be it the canteen guy or the laundry guy. Marketing is deep-rooted in every person present at the MICA campus. Concepts like Market Segmentation, Branding, Consumer Behaviour, Pricing and Market Penetration can be understood not only in classrooms but also from the people who make MICA what it is.

    International Collaborations

    On the academic front, MICA Ahmedabad is at par with some of the best B-schools in the country. During your marketing or communication stint at MICA, you will be exposed to international and national collaboration at the institute. MICA is affiliated to Fullbright and is an accredited partner of the Chartered Institute of Marketing, UK. The B-school offers international student exchange opportunities to its students who can experience the teaching following in international institutes. MICA has international tie-ups with some of the most reputed institutes in the world such as Nanyang Technological University, Queensland University of Technology, University of Southern Denmark, School of Communications Arts, Bangkok University, Thailand, University of New Mexico, USA, ESCEM,France Business School, France, Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustine, Germany and University of Tampere, Finland to name a few.

    This is it, for now, the rest you can experience it for yourself as you become part of the campus life at MICA.

    To read more such articles, visit www.jagranjosh.com

    Also read:

    Life at NMIMS Mumbai

    Life at SIBM Pune

    Life at SJMSOM

    Life at IIFT

    DISCLAIMER: JPL and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.

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