Walking Tours Platform Launched for Facilitating Tourists as Part of Incredible India Campaign

The Ministry of Tourism partnered with Genesys International to create a Walking Tours platform, one of the first such initiatives to be undertaken in any country. Walking Tours is a unique and exciting product that will enable users to navigate and route their way through cities based on a number of interesting themes.

Highlights of the Walking Tours platform

• The Walking Tours platform was launched at New Delhi on 15 October 2013. During the launch function, the representatives of the Ministry of Tourism and Genesys International were present.
• The website WoNoBo.com launched as part of this initiative is projected to be India’s first location-based service to offer walkthroughs of streets across 54 Indian cities.
• The website supports user generated content (UGC), offers unique social media capabilities and facilitates creation of local communities online.
• The aim of Walking Tours platform is to empower the tourists by facilitating them to plan their tour.
• The Ministry of Tourism set the target of having one Walking Tour of each State within 2 years.
• It is worth noticing that the Indian Tourism Ministry was the first in the world to launch such a service.
• The new service would be available initially about the roads of 5 major Indian cities and will soon be expanded to the top 54 cities within a few weeks.
• It would have mapped panoramic imagery of thousands of square kilometres and close to 10 million places of interest across the country.
• The five cities whose tours were launched included Hyderabad, Delhi, Mumbai, Coastal Goa and Ahmedabad.
• As part of the website, users get full blown 360-degree views of destinations and much more.
• The tourists can access, tag and review points of interests i.e., locations, hotels, retail outlets, monuments, parks, etc and also view the interiors of several key locations, all powered by a database of millions of places.