World Tourism Day is celebrated every year on 27 September to bring attention towards the importance of tourism to the international community. No doubt countries all over the world whether big or small some or the other way depend upon the tourism for its economic survival and to highlight their cultural, social and political values. It is a unique opportunity to raise awareness on tourism and potential contribution to sustainable development.
This year's World Tourism Day (WTD) will help to put the opportunities provided to tourism through technological advances like big data, artificial intelligence and digital platforms for the sustainable development. According to the World Tourism Organisation (UNWTO), digital advances and innovation are a part of the solution to the challenge of fulfilling the continued growth with more sustainable and responsible tourism sector.
World Tourism Day 2018: Theme
The theme of World Tourism Day 2018 is “Tourism and Cultural Protection” and for 2017 was “Sustainable Tourism – a tool for development”.
Tourism has an instrumental role in promoting cultural knowledge and awareness, offering the necessary tools and public opinion support in protecting world heritage. The main role of World Tourism Day is to highlight the global significance of tourism as a tool for global development and cultural enlightenment. According to the European Council on Tourism and Trade, Tourism is the greatest educator in the world.
World Tourism Day: History
A special assembly was held in Mexico City on 27 September, 1970 by the International Union of Official Travel Organisation (IUOTO) and adopted the Statues of World Tourism Organisation. Then, UNWTO decided in late September 1979 to institute World Tourism Day. First time it was celebrated on 27 September, 1980.
Do you know why 27 September is chosen for World Tourism Day because this date coincided with an important milestone in world tourism i.e. the anniversary of the adoption of the UNWTO Statutes on 27 September, 1970? Also, according to the UNWTO, the date is appropriate for World Tourism Day because it comes at the end of the high tourist season in the northern hemisphere and the start of the tourist season in the southern hemisphere. With different theme every year this day is celebrated with full enthusiasm.
World Tourism Day: Significance
The main purpose of celebrating World Tourism Day is to raise the importance of tourism worldwide and to show the general public how tourism affects not only the economic values of a country or region but also it affects the social, political and cultural values of the country or region.
In the October session of World Tourism Day, 1997 at Istanbul, Turkey, the United Nation's World Trade Organisations General Assembly decided to designate a host country every year to act as a partner during the celebration of World Tourism Day.
Celebrations of World Tourism Day 2018 will take place in Budapest, Hungary and worldwide. UNWTO stressed the importance of tourism and technology providing opportunities for innovation and creating the jobs of the future. Our Heritage and Culture can be protected by ensuring that during exhibitions, people should be taught about the importance of our Heritage for current and for the future generations. It is important to protect flora and fauna.
World Tourism Day is celebrated in a number of different ways. On this day amusement parks, museums and other cultural venues give free entry or reduce the charges of entry tickets to attract tourist and foster tourism.
At the end, we can’t ignore the fact that tourism has become the continuously growing and developing economic sectors worldwide because of the occurrence of various attractive and new destinations for the tourists. So, now it has become the main source of income for the developing countries.