MICAT is conducted by MICA Ahmedabad every year for admission to PGDM-C Programme. The various specializations offered in this course are Brand Management, Media Management and Advertising Management.
MICAT - Syllabus
MICAT exam paper comprises questions from Verbal Ability, General Awareness and Quantitative Aptitude. In addition, the exam will test the potential of candidates in the subjects of Psychometric analysis and Divergent-Convergent Reasoning. There will be also a descriptive test in MICAT.
The MICAT question paper is designed by industry expert to evaluate a candidate’s written communication skills, analytical & verbal ability, general awareness about social issues in areas like marketing, media, business and advertising, and convergent thinking.
In the MICAT paper, candidates will also have to answer few questions related to their personality and general environment.
There will be three questions type in the MICAT exam paper:
The Creative Writing Test will include essay writing on a current topic. In addition, the test will include story writing based on the set of pictures and a topic on which candidates will have to write in favor of or against and prove their point with logical points.
The sections of quantitative aptitude and verbal ability will have same question type as in other management entrance examinations. The section of general awareness will have questions from current social topics and also include questions on branding such as brand logos and brand taglines.